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Roast of the town: Monocle opens Tokyo café

By Peter Firth and Robin Key 24 : 10 : 2011 Department Store : Yurakucho Hankyu : Monocle

Tokyo – Global affairs magazine Monocle has opened a café in Tokyo’s Yurakucho Hankyu department store.

Monocle Cafe, Tokyo

The Monocle Café is run by the culinary team behind the Transit General Office.

This is a good example of a publication moving into the service industry. For more about how brands are branching out into new streams of income, read our Magtailing microtrend.

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