Signals & Stats : Daily Signals

Roast of the town: Monocle opens Tokyo café

By Peter Firth and Robin Key 24 : 10 : 2011 Department Store : Yurakucho Hankyu : Monocle

Tokyo – Global affairs magazine Monocle has opened a café in Tokyo’s Yurakucho Hankyu department store.

Monocle Cafe, Tokyo Monocle Cafe, Tokyo
Monocle Cafe, Tokyo Monocle Cafe, Tokyo
Monocle Cafe, Tokyo Monocle Cafe, Tokyo
Monocle Cafe, Tokyo Monocle Cafe, Tokyo

The Monocle Café is run by the culinary team behind the Transit General Office.

This is a good example of a publication moving into the service industry. For more about how brands are branching out into new streams of income, read our Magtailing microtrend.

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