We can be heroes: Sony advert is in character

Tokyo – Electronics manufacturer Sony has made a new commercial for its Playstation 3 console, which features a crowded pub full of famous Playstation video game characters.

The characters share stories about how a particular gamer has guided them through their personal battles during game play.

This is a good example of how technology helps people feel empowered, a theme cyborg anthropologist Amber Case recently explored in a Wired blog post entitled Does Your Tech Make You Feel Superhuman?.

For more on Amber Case, read our Inform article on helpful brands.