Bright future: Designers give Kenzo an edge

The pair, known for their edgy styling and collaborative designer boutiques in New York, Los Angeles and Tokyo, showed an urban-inspired, colourful collection of sportswear pieces for the LVMH-owned fashion brand at Paris fashion week. The collection focused on rich primary colours with block prints on jersey dresses, zip-detail anoraks and panelled contrast wrap skirts and jackets. Mesh overlay on visors and bucket bags provided a streetwear edge for the luxury collection, which is being repositioned to sell at a price point designed to attract a new youthful customer.

This progressive approach to rebranding a luxury house is impressive and signals a future in which design creatives will be found from many walks of life. As work becomes play LS:N Global is reminded of our Fun and Functionality design direction.