Intuitive financial news could help laypeople keep up with the latest economic developments, particularly in these uncertain times. Slate, one of America’s leading alternative news websites, has just launched a financial news site, The Big Money, which aims to attract a new group of readers by offering business journalism in a more intuitive and universally approachable form. In addition to accessible financial stories, the site offers several tools, such as interactive video content and a system that ranks socially responsible stocks, to engage readers in an alternative analysis of the financial markets.