Hang it all: Fashion store stays on the rails

When designing the Foeger Woman Pure store, the architects made a feature of the two support beams that dominate the interior space. By using specially designed long metal hooks, the beams act as clothes rails, as well as supports for the strip lighting.

The bold, geometric exterior window acts as a frame for collections from international fashion designers. The clothes rails become a constantly changing window display, serving both a functional and a decorative purpose.

As seen in LS:N Global’s Flexthetics Retail stripping back retail designs to functional, basic and flexible spaces that convey a sense of honesty and transparency.