Sands of time: Video promotes craftsmanship

Words and visual research: Robin Key

New York- Watch brand Ikepod has released a video documenting the production process of its new hourglasses.

The Hourglass collection by Australian designer Marc Newson was produced at the Glaskeller factory in Basel. Each hourglass is hand-blown from a single piece of borosilicate glass and contains, in place of sand, millions of coated stainless-steel nanoballs.

The above video highlights the highly skilled manufacturing process, and hand-made quality of the final products.

LS:N Global has previously reported on designers such as Studio Glithero who are using process and craftsmanship to appeal to consumers. For more information, see our recent Revivalism report.