Eat and shop: Restaurant expands into furniture design

London – London restaurant brand Canteen is branching out into furniture design, giving diners the chance to buy the very place they are sitting at. The design arm of Canteen, called Very Good and Proper, will be selling products created originally for use in the restaurants.

‘It’s an unusual move but we have the knowledge and ability to move into new areas,’ explains Patrick Clayton-Malone, co-founder of the award winning restaurant group. The design will be both practical and reasonably priced – ideal for the New Seriousness age of consumer.

Read more about Very Good and Proper in our Innovate profile of the brand.