Retail culture: Shop and socialise in Korea

06 : 04 : 2011 Tomorrow Store : Convivial : Retail Theatre

Cheonan, South Korea – Architecture firm UNstudio has unveiled a multi-storey department store in South Korea called Galleria Centercity.

Galleria Centercity by UnStudio, photography by Christian Richters Galleria Centercity by UnStudio, photography by Christian Richters
Galleria Centercity by UnStudio, photography by Kim Yong Kwan Galleria Centercity by UnStudio, photography by Kim Yong Kwan

In Asia department stores serve a highly social function. ‘People meet, gather, eat, drink, shop and window shop in these venues,’ explains the firm. As a response, the communal space in the Galleria will act as a point of cultural exchange. To foster this, the interior was built around layers that unfold and transform as visitors move throughout the space.

For more on how retail spaces are evolving to create a sense of theatre, read our Beyond Product market report.

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