Retail culture: Shop and socialise in Korea

In Asia department stores serve a highly social function. ‘People meet, gather, eat, drink, shop and window shop in these venues,’ explains the firm. As a response, the communal space in the Galleria will act as a point of cultural exchange. To foster this, the interior was built around layers that unfold and transform as visitors move throughout the space.

For more on how retail spaces are evolving to create a sense of theatre, read our Beyond Product market report.