Growing concern: A window into city gardening

04 : 04 : 2011 Rural : Urban : Selfridges

London – UK department store Selfridges has opened an urban gardening shop called Grow! in collaboration with guerrilla gardening activist Richard Reynolds.

Selfridges Grow! Selfridges Grow!
Selfridges Grow! Selfridges Grow!
Selfridges Grow! Selfridges Grow!

Reynolds has designed a set of window displays for the Grow! concept featuring impressive repurposed gardening devices created by fellow guerrilla gardeners, as well as photos of urban gardens that Reynolds has created around the world.

‘Our aim with the Grow! concept is to inspire people to embrace unexpected ways to garden – even in the absence of a garden,’ says Linda Hewson, Selfridges head of creative. ‘I think people will be surprised at how easy it can be to be green-fingered when living in the city.’

LS:N Global explored how Rurban Revolutionaries are transforming their urban lives – through gardening and lifestyle choices – in our macro trend last October.

Discover More Daily Signals
Café Bustelo turns coffee cans into game day tattoo kits

Daily Signals

Café Bustelo turns coffee cans into game day tattoo kits

Latin-inspired coffee brand Café Bustelo has launched Game Face, a limited-edition campaign celebrating sport, national pride and self-expression.
Fandom : Sport : Design
Miista and Lost Property highlight the rise of Modern Salons

Daily Signals

Miista and Lost Property highlight the rise of Modern Salons

In London, footwear brand Miista has partnered with lecture series Lost Property to host an evening of presentations exploring the theme of The Sil...
Fashion : Live Events : Society
Stat: Confidence in university degrees hits record low as value debate deepens

Daily Signals

Stat: Confidence in university degrees hits record low as value debate deepens

An inquiry into England’s student loan system begins on Tuesday (2 June) amid rising doubts over the value of university degrees, as a new British ...
Education : University : Value
Casetify and Tamagotchi bring the Kidult Craze to tech accessories

Daily Signals

Casetify and Tamagotchi bring the Kidult Craze to tech accessories

Casetify has partnered with Tamagotchi on a global accessories collection that repositions the nostalgic digital pet as both a collectible and a li...
Technology : Nostalgia : Kidult
Audible re-imagines retail as immersive audio discovery space

Daily Signals

Audible re-imagines retail as immersive audio discovery space

Audible has opened Audible Story House, a permanent public space in New York dedicated to audio storytelling.
Music : Sound : Audio Books
Stat: Americans report decline in everyday fun

Daily Signals

Stat: Americans report decline in everyday fun

Nearly half (48%) of Americans feel their lives lack fun, according to a new survey of 5,000 adults conducted by Talker Research and commissioned b...
Wellbeing : Fun : Statistic
Diesel and Tinder champion LGBTQIA+ visibility in Pride campaign

Daily Signals

Diesel and Tinder champion LGBTQIA+ visibility in Pride campaign

Fashion brand Diesel and dating app Tinder have partnered on For Successful Loving, a Pride 2026 campaign and capsule collection championing LGBTQI...
Fashion : Branding : Marketing
Four Seasons unveils new private jet experiences for 2028

Daily Signals

Four Seasons unveils new private jet experiences for 2028

Four Seasons has revealed a series of Private Jet Experience itineraries for 2028, designed around upcoming hotel openings and immersive travel exp...
Travel : Hospitality : Luxury
Stat: Why authenticity is the core feature of resale

Daily Signals

Stat: Why authenticity is the core feature of resale

The Intellectual Property Office (IPO) has launched a guide to help people avoid counterfeit goods sold on resale platforms. The initiative forms p...
Secondary Market : Resale : Dupe Economy
Why Columbia’s HikeFest is making healthy hedonism the new wellness

Daily Signals

Why Columbia’s HikeFest is making healthy hedonism the new wellness

Sportswear brand Columbia’s annual HikeFest returned to the Peak District this month, now in its third year as part of the brand's Columbia Hike So...
Daily Signals : 29.05.2026 : Sports
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN