Colour-coded: GF Smith runs new Print Test

01 : 04 : 2011 Data : Visualisation : Print

London – Independent British paper company GF Smith has unveiled its new digital paper promotion, Print Test, which uses a process that combines code with pre-determined colour palettes.

GF Smith Print Test GF Smith Print Test
GF Smith Print Test GF Smith Print Test
GF Smith Print Test GF Smith Print Test
GF Smith Print Test GF Smith Print Test

The result is 10,000 unique Print Test editions in vibrant and colourful illustrations that demonstrate the quality and dynamics of the digital print medium.

As LS:N Global explores in the Seed about the visual identity of MIT Media Lab, brands are increasingly finding new ways to present visual information. Digital printing represents another way to make branding flexible.

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