Design to fit: The shape of things to come

Consumers are being encouraged to present their own vision for the new design of Wrangler’s latest line, Next Blue. The brand is not looking for experienced designers, but for fans aged over 18 who want to convince Wrangler that their idea is worth implementing.

Finalists will be selected based on the number of votes their submissions generate. They will then fly to Wrangler’s head office to work with design and marketing teams to explain their ideas in detail. The lucky winner, to be selected following another public vote, will receive $5,000, and his or her line will be sold on Wrangler.com.

For more on how smart brands are crowdsourcing, read our Anarconomy Decade report.