Daily Signals 23.10.2025

Signals

The latest from Dutch Design Week 2025, ASOS Live offers creator-led video content and Gen Alpha face stricter screen time controls.

Dutch Design Week 2025: Digital afterlives and making space for grief

Clay and Climate Grief workshop by Katinka Feijs, The Netherlands
The Digital Decaying Text Machine by Erez Levanon and Yotam Sion, The Netherlands
Memorial Objects by Mattie van Bergen, The Netherlands

The Netherlands – Dutch Design Week 2025 has so far prompted visitors to question what it means to be human, and what challenges that notion more than death itself.

Death, in its many forms, feels omnipresent. From the relentless coverage of war on social media to the growing prevalence of unregulated violence, we are constantly confronted with mortality. It’s no wonder that designers are turning their attention to how we process, memorialise and even transcend loss.

Mementum by Linjing Wu, a master’s student at HTW Berlin University of Applied Sciences, explores digital heritage as both emotional and practical inheritance. The wearable concept integrates asset management, memorial spaces and AI companions to reframe death as a form of transformation, asking what it means to live on virtually and emotionally after we’re gone.

Similarly, Memorial Objects by Mattie van Bergen considers how grief can be made visible and tangible. Through objects that embody memory in three-dimensional form, van Bergen materialises mourning, offering a tactile response to loss in an increasingly immaterial world.

The theme of transformation through emotion also extends beyond human mortality. In Clay and Climate Grief, designer Katinka Feijs invites participants to translate ecological anxiety into tangible expression. Through making, dialogue and ritual, this social design workshop turns clay into a vessel for grief, care and hope, creating intimate altars that hold space for reflection and reconnection with self, others and the planet.

Elsewhere, death takes on a digital dimension. At Next Nature Museum, the focus shifts from human demise to the afterlife of data. Technosferatu, hosted by IMPAKT, examines the techno-utopian pursuit of eternal life and its cost to human agency. Through a sensor-activated, coffin-like installation, it exposes how longevity culture transforms the body into data, reframing life, ageing and vulnerability as systems to be optimised.

The fragility of this digital existence is echoed in The Digital Decaying Text Machine, an installation that visualises how information erodes with neglect. Using sensors and an algorithm that degrades text based on user attention, it reveals how meaning dissolves as engagement fades, a poetic reminder that even in the cloud, nothing truly lasts for ever. LS:N Global has been tracking the topic of digital afterlives since 2021.

Stay tuned for more daily coverage of Dutch Design Week 2025. 

Strategic opportunity

As death and data increasingly intertwine, designers can create tools and rituals that help people manage digital legacies with care, reframing decay and ephemerality as essential components of humane digital design

ASOS Live redefines fashion shopping through creator-led video content

UK – Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app. Following a successful trial, the platform offers live and on-demand episodes where customers can instantly shop looks, engage with creator-led content and explore trends in real time. 

Episodes range from beauty tutorials to style edits, including Top 3 Jean Styles Every Wardrobe Needs and 7 Quick Steps to Glass Skin. The content mirrors the way younger consumers engage with fashion on social media platforms. 

‘Today’s fashion lovers are discovering style through video and creator-led content,’ says Anthony Ben Sadoun, executive vice-president of digital product at ASOS. ‘ASOS Live brings that inspiration directly into the shopping journey, helping customers feel confident, inspired and less overwhelmed by choice.’

Since its soft launch in August, ASOS Live has drawn hundreds of thousands of views – 94% on replay – with increased time on-site and stronger conversion rates. 

Part of ASOS’s broader strategy to evolve into a video-first shopping destination, ASOS Live blends immersive content with commerce to drive deeper customer engagement. 

Explore our Content Commerce report to understand how video, creators and immersive platforms are transforming the customer journey. 

Shopify Collabs is a new tool that connects brands with influencers to produce user-generated content, UK

Strategic opportunity

Create shoppable, short-form video content with creators and maintain an always-on calendar to drive continuous engagement, trend relevance and instant conversion across digital platforms 

Stat: Gen Alpha face stricter screen time controls at home and school

School Style Decoded by Walmart, US School Style Decoded by Walmart, US

US – New survey data from Morning Consult reveals that technology bans are already widespread in schools across the US, with more than half of parents of Gen Alphas reporting restrictions on smartphones (54%) and social media (57%) in place. Hand-held game consoles (54%) and texting (49%) are also commonly prohibited, signalling that stricter tech governance is fast becoming the norm in classrooms.

The survey of 2,200 parents of Gen Alphas (aged 0–11) also found that about three in four parents say they monitor their children’s online activities all or most of the time, although parents of Gen Alpha boys are roughly seven percentage points less likely to closely monitor their digital habits than parents of girls. Positive tone (68%), no foul language (65%) and no violence (65%) are key parental criteria for acceptable content.

Even so, 81% of parents admit they allow social media to keep their kids entertained, underlining how deeply embedded screens are in daily family life.

Our Neo-education Market explores how education systems are rapidly evolving to reflect modern life, while our Back-to-School Alphas report reveals how these shifts are reshaping the playground landscape for the next generation.

Strategic opportunity

Develop tools and experiences that help parents manage Gen Alpha screen time – such as app-based controls, subscription boxes with educational kits or phygital games that combine gamification with outdoor, hands-on learning

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