US – World Labs, a start-up founded by AI pioneer Fei-Fei Li, has introduced an AI system capable of transforming single images into interactive 3D video game-like scenes.
Unlike other AI tools, World Labs’ creations are interactive and modifiable, allowing users to transform any image into an immersive 3D experience, scrollable with a keyboard and mouse.
Still in its early stages, the system maintains scene consistency and physical realism. Current limitations include constrained movement areas and occasional rendering glitches, but World Labs aims to refine its fidelity and interactivity.
‘Most generative AI tools make 2D content like images or videos,’ World Labs wrote in a blog post. ‘Generating in 3D instead improves control and consistency. This will change how we make movies, games, simulators and other digital manifestations of our physical world.’
Our latest macrotrend report The Synthocene Era: Merging Human and Machine Intelligence explored the potential of spatial computing and layered realities in transforming the experience economy. By introducing new immersive and interactive experiences, AI can make digital interactions more engaging, intuitive and fluid.
Strategic opportunity
As the technology develops and becomes more widely accessible, consider how you can transform your retail and entertainment spaces using AI-driven 3D worlds that blend storytelling and interactivity with e-commerce