Unreal design: Wines celebrate miner miracle

London – Creative studio Unreal has designed limited-edition Chilean wines to celebrate the rescue of the 33 Chilean miners in October 2010.

Each bottle is named after one of the miners and numbered in the order of his rescue. Detailed information about the individual miner to which it is dedicated appears on the bottle.

The wine was sent to clients as a Christmas gift and came buried beneath a layer of rocks in a tube representing the Fénix 2 rescue capsule. ‘We wanted to produce something that celebrated the story of the year,’ says designer Ryan Tym.

This is a great example of how a brand can use a narrative to create a unique product. For more, read the Alcohol Luxe section of the Luxury Futures report.