Nature has become an official Spotify artist as part of a UN conservation initiative

Global – Launched by UN Live on 18 April 2024 before Earth Day, Nature will now be credited as an artist on Spotify. Sounds Right will see Nature’s streaming royalties collected by Brian Eno’s US and UK-registered Earth/Percent charity, which will be used to support climate action globally.

Artists from around the world including pop singer Ellie Goulding have released new tracks co-crediting Nature to encourage ‘millions of music fans around the globe to recognise the value of nature and to inspire them to take action’.

Melissa Fleming, the UN’s under-secretary-general for global communications, stated: ‘Sounds Right is a ground-breaking music movement. It unites people around the world in a shared commitment, recognising the intrinsic value of nature. Together we must act now to protect our planet for our common future.’

Some 60% of royalties from ambient tracks on Nature’s Spotify profile, as well as at least 50% of revenues from tracks in the Feat. Nature playlist will be donated to biodiversity conservation and restoration projects. What’s more, Sounds Right has created a GoFundMe page for individual donations.

We have previously discussed how companies are taking the responsibility to become Nature Stakeholders and incorporate sustainability as integral in their business offering.