News 25.01.2023

Need to Know

Flaus rebrands flossing as fun and planet-friendly, Riga students use Minecraft to learn urban planning and half of working UK adults fail to take full annual leave.

Flaus rebrands flossing as fun and planet-friendly

Flaus identity by Universal Favourite, US and Australia
Flaus identity by Universal Favourite, US and Australia
Flaus identity by Universal Favourite, US and Australia
Flaus identity by Universal Favourite, US and Australia

US – This eco-friendly electric flosser brand has revealed a new trendy visual identity. Created by Australian design studio Universal Favourite, the result is a far cry from the dull or pharmaceutical ways that dental hygiene products are often marketed.

Launched in 2021, Flaus is a gentle electric flosser with solid sustainability credentials, founded with the intention to shake up the oral care industry by making the activity more aspirational and less of a chore. To that end, the brand enlisted Universal Favourite to create a brand identity that reflected both Flaus’s ‘cool factor’ and its environmental ethos, at odds with the outdated and dry messaging of many brands in the dental field.

The studio aligned the bold and modern ideas that Flaus stands for with a retro-futuristic brand language, consisting of funky visuals and a cheeky but down-to-earth tone of voice. Ultimately, the brand hopes that infusing flossing with fun will reconcile consumers with the not-so-loved activity and encourage more consistent use.

Flaus joins a new wave of brands redefining the dental sector and changing the narrative around oral hygiene, turning it into a form of self-care rather than a purely functional health habit.

Strategic opportunity

Take inspiration from Flaus, which has placed oral hygiene at the intersection of lifestyle, beauty, tech and environmentalism by using clever messaging and a cool factor

Students in Riga use Minecraft to learn urban planning

Latvia – Educators in Riga have turned to the virtual world of Minecraft to involve young people in urban planning.

A digital version of Latvia’s capital city was created through Minecraft Education Edition and made accessible to every student in Riga. Students were then set the task of redesigning and reconstructing 20 of the buildings in the city’s centre. The aim of the project was to help young people get to know their local neighbourhood, the city’s history and architecture, as well as to consider the challenges of building in urban spaces –including the demands of accessibility and effects of climate change. Because Minecraft is popular with young people and they understand the game naturally, the teachers believed it made lessons in urban planning less intimidating.

Multi-functional metaversal spaces are booming, from gaming to playing with new ideas, and can be used to enhance our understanding of real life. Riga's City Council is now looking for further ways to implement Minecraft into its schools' curricula, including in chemistry and biology, with the aim of spreading this method of teaching more widely throughout Europe.

Photography by Mika Baumeister

Strategic opportunity

Harness the skills of young digital natives; their comfort with emerging technologies can help us see the world differently and present new ways to solve old problems

Stat: Half of working UK adults fail to take full annual leave

Hôtel Amour. Photography by Gil Anselmi for Highsnobiety Hôtel Amour. Photography by Gil Anselmi for Highsnobiety

UK – British Airways Holidays has launched a campaign to encourage Britons to holiday more after finding that 50% of UK working adults do not take all of their annual leave.

In a survey commissioned in association with YouGov, it found that 36% of Britons failed to use their full allocation of leave because they didn’t get around to it. While 79% of respondents agreed that taking a break is good for their mental health, many admitted they do not fully abstain from work on holiday; 48% have checked work emails while away and 39% have responded to work communications while on leave.

The British Airways campaign reflects the values of the recuperative tourism market by encouraging Britons to take holidays to meet their wellbeing needs.

To re-affirm the idea that leisure travel is necessary for good health, The Take Your Holiday Seriously campaign references a 40-year-old study by the European Society of Cardiology that revealed going on holiday can help people live longer.

Strategic opportunity

Remind consumers that it is OK for them to look after themselves; they often know what would benefit them but need permission

Previous News Articles
Social media star Kai Cenat launches Streamer University

News

Social media star Kai Cenat launches Streamer University

Twitch sensation Kai Cenat has launched Streamer University, a weekend-long experience for aspiring creators to collaborate, learn and produce cont...
Media : Entertainment : Education
De Beers to close its lab-grown diamond jewellery brand

News

De Beers to close its lab-grown diamond jewellery brand

De Beers Group has announced the closure of Lightbox, its lab-grown diamond jewellery brand, signalling a strategic retreat from the synthetic jewe...
Luxury : Sustainability : Jewellery
Financial mansplaining endures for a majority of British women

News

Financial mansplaining endures for a majority of British women

Gender bias in money matters is pushing British women out of financial conversations, according to new research commissioned by digital wealth mana...
Finance : Diversity : Inclusion
Avanade Intelligent Garden gives trees a voice at Chelsea Flower Show

News

Avanade Intelligent Garden gives trees a voice at Chelsea Flower Show

This year’s RHS Chelsea Flower Show invites visitors to interact with AI-enabled trees in the Avanade Intelligent Garden.
Technology : Nature : Sustainability
ITV launches deaf-led drama with BSL and silent ad break

News

ITV launches deaf-led drama with BSL and silent ad break

ITV is pushing the boundaries of inclusive storytelling with the launch of its new prime time drama Code of Silence, starring BAFTA-winning actor a...
Media : Diversity : Inclusion
Stat: Boomerang generation return home due to cost of living crisis

News

Stat: Boomerang generation return home due to cost of living crisis

The rising cost of living and unaffordable housing are fuelling a surge in adult children returning to the family home.
Family : Home : Youth
Manchester City brings grassroots spirit to kit launch

News

Manchester City brings grassroots spirit to kit launch

Manchester City Football Club has marked the launch of its 2025/2026 home kit with a short film that playfully blends football fandom, nostalgia an...
Sports : Design : Creative
Vinted tops France’s fashion market as second-hand sales surge

News

Vinted tops France’s fashion market as second-hand sales surge

Second-hand platform Vinted has overtaken Amazon and Kiabi to become France’s top clothing retailer by sales volume, according to new data from the...
Fashion : Sustainability : Retail
Stat: Nearly half of UK shoppers prefer in-store retail – but body image challenges persist

News

Stat: Nearly half of UK shoppers prefer in-store retail – but body image challenges persist

As consumers’ desire for in-person connection increases, nearly half of UK shoppers now prefer to shop in-store, according to new research.
Stats : Stat : Retail
China’s online sports and equipment sales are booming

News

China’s online sports and equipment sales are booming

The sports apparel and equipment sector continues to be one of the highest-growth key consumer sectors in China, according to brand agency Hot Pot ...
China : Sports : HotPot China
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN