Power dining: Social networking fits the bill

Stockholm – A new proposal for European energy company, Vattenfall, suggests a community-based social network in which participants receive a discount on their energy bills when checking in to neighbours’ homes for dinner.

‘More and more people live alone, and there are more single households now than ever, according to research,’ says Luong Lu, a ‘creative and food enjoyer’ and the instigator of the proposal.

According to Lu, the solution is Neighbourhood Dining – a social network where people can access their account on Vattenfall’s website. When guests sign in to Foursquare when attending the dinner, a discount to their energy bill is assigned automatically.

This is a great example of how a brand can create real change for real people in real communities. For more on how brands can reduce energy consumption, read our Prohibition Culture macro trend.