LSN : News : Aircraft interiors that play on colour psychology

Aircraft interiors that play on colour psychology

Pure Skies by PriestmanGoode, London

London – PriestmanGoode has unveiled a new concept for aircraft interiors in the inter-Covid period.

Featuring colour psychology to alleviate passenger anxiety, the Pure Skies project re-imagines the in-flight experience for pandemic-proof travel. Part of the design features colour-changing ink on the seat fabric, giving consumers a visual cue to indicate whether the cabin has been cleaned. Multi-coloured lighting is intended to reassure passengers, with cyan – the colour of UV light – and purple signalling the cleaning process, before changing to warmer shades of peach and yellow during the flight.

‘The cabin interiors are actually one of the safest parts of the travel journey, which is in part to do with air supply and filtration, but the perception for passengers is often the opposite because it’s a small, contained environment. So we need to use design to help alleviate that passenger anxiety, and make passengers feel reassured,’ explains Maria Kafel-Bentkowska, head of colour, material and finish at PriestmanGoode.

While in-flight wellness innovations have steadily gained traction, Covid-19's hygiene concerns have created new opportunities.

The Purgo turns hand sanitising into a sensory experience

Echo, London

London – Design agency Echo has created a series of conceptual designs to re-imagine hand sanitation in public places.

One design, The Purgo, was shortlisted for the Bompas & Parr Fountain of Hygiene competition, which challenged designers to consider the aesthetic, functional and experiential possibilities of personal hygiene. Designed for public spaces, the cocoon-shaped concept is intended to intrigue and entice passers-by through the emission of soft, refreshing light and soothing sounds.

While in use, embedded sensors generate sanitising liquid for users which is then diffused as a fragrant mist. The design also uses existing habits and behaviours around hygiene in public spaces. By installing the design in shared spaces, such as offices and railway stations, the addition of hand sanitising to the usual hand-washing routines will become more commonplace.

As we explore in our new design direction, Positive Barriers, designers are reframing hygiene, safety and sanitation.

SusGain is an app for sustainable living and spending

Singapore – A new app, susGain, has been launched in Singapore to enable people to pursue a more holistic eco-friendly lifestyle.

Enabling users to earn rewards for eco-conscious spending, susGain tracks when people shop at sustainable local businesses, and offers points as well as a percentage back on their purchases. Meanwhile, each user’s chosen cause or charity will receive a donation equal to the value of their spending. The platform’s in-app map gives users visibility of nearby water refill stations, clothing swaps, recycling bins and more. When engaging in these services, consumers can scan a QR code to receive points and become eligible for additional rewards.

‘In order to drive real change and make an impact, we strongly believe that it requires a large number of stakeholders across all domains to come together and work on it collectively,’ explains a statement on the brand’s website.

With consumers increasingly interested in adopting more ethical consumption habits, new digital tools are emerging to help people track and improve their Sustainable Spending.

susGain, Singapore

Stat: Pinterest searches show a rise in future planning

Cloud Housing by Lucia Tahan

New data from Pinterest shows that more consumers are engaging in various forms of future planning as a result of Covid-19.

According to the platform, shifting priorities mean that people are now using Pinterest to look forward and plan a more positive future. Since the beginning of the pandemic, the company's data reflects how users have sought inspiration on planning family futures, with searches for ‘future family goals’ rising by 30% and ‘future house goals’ up by 78%. Searches for 'starting a new business' have also risen by as much as 35%.

As consumers balance a now-or-never mindset with a growing need for security during the inter-Covid period, many are refocusing on home and family.