House blend: Starbucks introduces drip coffee at home

Tokyo – Coffee company Starbucks will introduce a line of products in Japan whose design draws on the ancient Japanese art of origami.

The Origami Personal Drip Coffee product enables consumers to make a single cup of Starbucks’s House Blend, Breakfast Blend or Espresso Roast at home, by placing the single-use brewer over a mug and pouring in hot water.

Available in grocery and convenience stores in Tokyo’s Kanto district, this new product reflects consumers’ interest in re-creating the experience of going out at home. For more read our Homedulgence report.