Fashion studio: Acne creates London showcase

London – Swedish fashion label Acne has opened a studio store in a former gallery on London’s Dover Street.

The four floors not only display men’s and women’s fashion, but also art works by Helmut Lang, Jeremiah Goodman and Katerina Jebb. When entering, customers pass a piano that will be used for live music at weekends. A roof terrace adds to the feeling of being in someone’s home.

‘The studio will offer more than just clothing, it will be a house of different creativity,’ says creative director Jonny Johansson.

LS:N Global has explored in detail in a micro trend how new Luxury Maisons are engaging customers with awe-inspiring spaces devoted to culture, service and the retail experience.