Star turn: iPad consumers run the show

New York – It must be every boy’s dream to be the star in an action film. An iPad app enables them to do just that.

Touching Stories is a series of four interactive films designed for the iPad by Domani Studios and Tool of North America. The first, All Ends, Ends All, by directors Erich Joiner and Jason Zada, starts with the viewer waking up in the back of a trunk. Shake the iPad to run from men shooting at you and dial different phone numbers in the interactive phone booth.

‘When you run, you have to shake the iPad hard because you are running more or less when the character has to run, and if you don’t, the game is over. You are caught and shot,’ say the directors.

This is a great way to engage with consumers. For more details read our Brandtocracies trend report. The iPad is proving to be a great tool for such interaction. Read our Insight News article for more examples.