Local stories: Vodka’s message in a bottle

Stockholm – Local neighbourhoods are the inspiration for the latest addition to the Absolut vodka City range, Brooklyn, which has a red apple flavour with a hint of ginger.

Film director Spike Lee helped to design the bottle, which depicts the story of his childhood home. It features the number 165 on the front door in Cobble Hill, Brooklyn.

The design also draws on ‘Stoop Life’ – the steps in front of houses where the community comes together. ‘It is somewhere that everyone holds a memory from moments in their lives,’ notes Absolut.

For more on how brands are increasingly using stories to create an emotional experience, read our Luxury market report.