Emotional ties: Makeshift shop measures up

30 : 06 : 2010 Rough Luxe : JamesPlumb : JAMESPLUMB

London – A new menswear store takes its visual cues from the rough-luxe aesthetic. In Hostem, casual yet luxury streetwear is ‘married with the niche, the unexpected and the directional,’ according to owner James Brown.

Hostem by JamesPlumb, London Hostem by JamesPlumb, London
Hostem by JamesPlumb, London Hostem by JamesPlumb, London
Hostem by JamesPlumb, London Hostem by JamesPlumb, London
Hostem by JamesPlumb, London Hostem by JamesPlumb, London

Design duo JAMESPLUMB, founded by Hannah Plumb and James Russell, has reduced the ostentatious in favour of an emotional design. Clothing labels such as Visvim and Maurizo Amadei are placed next to Swedish linen curtains. Restored floorboards and raw, exposed bulbs combine with vintage lampshades made into a chandelier. The shop also features artworks by Huw Griffiths.

‘We love reworking old materials,’ the duo tells LS:N Global. ‘In that way we instil a sense of history and an emotional attachment to design.’

For more on how an ‘unfinished appeal’ offers a greater experience, read our feature on Rough Luxe Spaces.

Discover More Daily Signals
Valentino reimagines the DeVain bag through digital art

Daily Signals

Valentino reimagines the DeVain bag through digital art

Valentino has introduced a creative showcase dedicated to the brand’s Garavani DeVain bag, extending its ‘fashion is art’ philosophy into new digit...
Fashion : Technology : Luxury
Foresight Friday: Alison Farrington, foresight content manager

Daily Signals

Foresight Friday: Alison Farrington, foresight content manager

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight content manager...
Foresight Friday : AI : Marketing
Stat: New modelling reveals the human cost of the Trump administration’s approach to climate legislation

Daily Signals

Stat: New modelling reveals the human cost of the Trump administration’s approach to climate legislation

New modelling from ProPublica and The Guardian quantifies the human cost of Donald Trump’s ‘America First’ climate agenda. It projects that extra e...
Sustainability : Climate Crisis : Politics
Rapha opens Shanghai Clubhouse for cycling and design enthusiasts

Daily Signals

Rapha opens Shanghai Clubhouse for cycling and design enthusiasts

Cycling apparel brand Rapha has opened its first mainland China Clubhouse in Shanghai, signalling a strategic push into one of the world’s fastest-...
Retail : Sport : Cycling
The Future Laboratory presents New Codes of Value at Lewis Silkin’s 2025 xCHANGE event

Daily Signals

The Future Laboratory presents New Codes of Value at Lewis Silkin’s 2025 xCHANGE event

Lewis Silkin’s xCHANGE 2025 event at 180 Studios in London brought together lawyers, business leaders and founders to explore how organisations can...
New Codes Of Value : Lewis Silkin : The Future Laboratory Future Five
Stat: AI search converts to AI shopping for over half of users

Daily Signals

Stat: AI search converts to AI shopping for over half of users

Artificial intelligence is rapidly reshaping how consumers discover and buy fashion, according to The Business of Fashion and McKinsey & Co’s&n...
AI : Retail : Technology
The Future Laboratory and Together Group release latest New Codes of Luxury report

Daily Signals

The Future Laboratory and Together Group release latest New Codes of Luxury report

The Future Laboratory and Together Group have joined forces to release the latest instalment in the companies’ New Codes of Luxury strategic foresi...
Technology : Hospitality : Luxury
The Future Laboratory and Bacardi unveil 2026 cocktail trends report

Daily Signals

The Future Laboratory and Bacardi unveil 2026 cocktail trends report

Bacardi has released its latest annual Cocktail Trends Report, produced in partnership with The Future Laboratory.
Drink : The Future Laboratory : Bacardi
Stat: Green skills demand outpaces talent growth

Daily Signals

Stat: Green skills demand outpaces talent growth

A new LinkedIn report reveals a widening global green skills gap, as demand for environmentally focused talent accelerates faster than the workforc...
Workplace : Sustainability : Work States
Hot Bodies explores how design can help us survive a warmer world

Daily Signals

Hot Bodies explores how design can help us survive a warmer world

Hot Bodies is a new exhibition examining how apparel and wearable design can help humans adapt to global heat.
Design : Fashion : Climate
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN