Hypebeast has launched a new vertical targeted at kids

Editorially driven news and commerce features everything from toddler-sized Yeezy boost trainers and a camouflaged Bape baby buggy to a Mercedes toy bobby car. The aim is to engage a new generation of kids as well as their style-conscious Millennial parents. Initially the new venture is presented in conjunction with Kids Foot Locker.

Hypebeast also recently created Hypebae in recognition of a growing market among female consumers for apparel inspired by skate, street and athleisure culture.