Facebook tackles Silicon Valley housing crisis

12 : 07 : 2017 Architecture : Digital : Culture

Silicon Valley – The social media giant is giving back to the community with its proposal for a new affordable neighbourhood.

Willow Campus by Facebook and OMA, Silicon Valley Willow Campus by Facebook and OMA, Silicon Valley
Willow Campus by Facebook and OMA, Silicon Valley Willow Campus by Facebook and OMA, Silicon Valley
Willow Campus by Facebook and OMA, Silicon Valley Willow Campus by Facebook and OMA, Silicon Valley

Facebook is working with local government officials and organisations to realise its vision for Willow Campus, a neighbourhood that will comprise grocery stores, housing, offices and retail spaces. Still in the planning stage, the first phase of construction is due to be completed in early 2021.

Located on the site of a former science and technology park in Silicon Valley, close to Facebook’s global headquarters, 15% of the housing in the living district will cost less than the market rate.

Facebook’s move to Menlo Park at the end of 2011 rapidly pushed up house prices in the area. The monthly rent for a two-bed apartment, which would have cost around £740 ($950, €832) in 2011, has risen to around £2,609 ($3,349, €2,934), according to property data company Rent Jungle.

The Big Picture

  • In acknowledging its role in the local housing crisis and providing a tangible solution, Facebook is presenting itself as a civic-minded brand. For more, see our Civic Brands macrotrend
  • Mega-systems such as Facebook and Amazon are stepping in where local authorities are failing to create systems that benefit local communities. See our Insight for more
Discover More Daily Signals
Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

Daily Signals

Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

East London arts institution Whitechapel Gallery is ushering in its 125th anniversary with a bold new visual identity designed by BBH Studios, unve...
Design : Breading : Human Centered Design
UK watchdog clamps down on vague sustainability claims in fashion ads

Daily Signals

UK watchdog clamps down on vague sustainability claims in fashion ads

The UK’s Advertising Standards Authority (ASA) has banned Google adverts from global fashion brands Lacoste, Nike and Superdry after ruling that th...
Sustainable : Fashion : Advertising
Stat: Kids ask for gaming gifts this festive period and want their parents to join them

Daily Signals

Stat: Kids ask for gaming gifts this festive period and want their parents to join them

New research from the Entertainment Software Association (ESA) suggests video games will dominate kids’ Christmas wish lists th...
Technology : Gaming : Youth
Ikea launches furniture and décor collection that frames play as a part of the entire home

Daily Signals

Ikea launches furniture and décor collection that frames play as a part of the entire home

At Miami Art Week, Ikea used its Open House Miami installation to frame play as an everyday design principle rather than a zone limited to children...
Design : Retail : Play
Foresight Friday: Emily Rhodes, creative lead

Daily Signals

Foresight Friday: Emily Rhodes, creative lead

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative lead Emily Rhode...
Design
Stat: UK anxiety about rapid cultural change accelerates

Daily Signals

Stat: UK anxiety about rapid cultural change accelerates

Public unease about the pace and direction of cultural change in the UK is intensifying, with new research revealing a sharp rise in perceptio...
Statistic : Society : Culture
Mantle borrows transplant-grade science for next-gen serum

Daily Signals

Mantle borrows transplant-grade science for next-gen serum

Swedish skincare brand Mantle is pushing medi-beauty into new territory with The Organ Essence, a serum that borrows its core actives from the pres...
Beauty : Science : Health
New study finds week-long digital detoxes improve youth mental health

Daily Signals

New study finds week-long digital detoxes improve youth mental health

A study published in JAMA Network Open in November 2025 suggests that taking a break from social media could deliver measurable mental health benef...
Technology : Youth : Social Media
Stat: Africa leads the AI adoption race for business

Daily Signals

Stat: Africa leads the AI adoption race for business

Africa is emerging as a frontrunner in workplace AI adoption, with 64% of workers reporting usage in the past year – well above the global average ...
Artificial Intelligence : Work : Statistic
Oloris transforms scent into a multi-sensory experience

Daily Signals

Oloris transforms scent into a multi-sensory experience

A new prototype from Pitch Studios, a creative agency based between London and Amsterdam, and Gentle Systems, an engineering studio in Berlin, is r...
Design : Technology : Fragrance
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN