Super-Synthetics by Maria Idicula Kurian, London Super-Synthetics by Maria Idicula Kurian, London
Super-Synthetics by Maria Idicula Kurian, London Super-Synthetics by Maria Idicula Kurian, London
Super-Synthetics by Maria Idicula Kurian, London Super-Synthetics by Maria Idicula Kurian, London

Is rice starch a sustainable alternative to plastic?

04 : 07 : 2017 Sustainability : Packaging : Design

London – Maria Kurian has re-engineered ecological materials to create alternatives to plastic that only last for as long as they are used.

The manufacturing, processing and disposal of packaging materials such as plastic, thermocol moulds and foams releases harmful toxins that are environmentally damaging. Ironically, most of the synthetic objects that we use for the shortest time, such as plastic drinking cups, are often made from these materials.

‘Objects that we use sometimes for just seconds can take many thousands of years to break down,’ explains Kurian. The Central Saint Martins graduate’s Super-Synthetics project was designed to challenge this wasteful practice of creating short-lived objects from these harmful materials.

Kurian created a plastic cup alternative that disintegrates after 10 minutes of use by layering rice starch. Gelatin was also re-engineered to create a shot glass that is ideal for use in a marathon or medical setting where cups only need to last for a few seconds. More substantial objects such as a pint glass and a water bottle that could potentially last for two days were also made by increasing the number of starch layers in the manufacturing process.

The Big Picture

  • Rethink materials and supply chains from a Whole-system Thinking perspective, taking into account a product’s entire journey
  • Brands need to commit to developing solutions that will have a positive environmental and social impact. For more, download our free Sustainability Summit report
Discover More Daily Signals
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
Download the Future Forecast 2026 report

Daily Signals

Download the Future Forecast 2026 report

Now that you know what shaped 2025, discover what’s next.
Future Forecast
How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

Daily Signals

How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

At Design Miami 2025, designer Marcin Rusak partnered with champagne house Perrier-Jouët to translate the hidden life of plants into a sculptural, ...
Design : Luxury : Drink
Why Myndstream and Mayo Clinic believe music is the future of medicine

Daily Signals

Why Myndstream and Mayo Clinic believe music is the future of medicine

Global wellness music brand Myndstream has partnered with Mayo Clinic to explore the clinical potential of functional music in healthcare.
Health : Music : Technology
Stat: US sports fans show high engagement across travel, gaming and media

Daily Signals

Stat: US sports fans show high engagement across travel, gaming and media

According to GWI’s latest Global Fan Study, 62% of US sports fans are more likely to take three to four international trips per year compared with ...
Sports : Travel : Statistic
How new Evil Ray suncare brand taps the unhinged humour opportunity

Daily Signals

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg ...
Beauty : Healthcare : Sunscreen
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN