Should we be optimistic about post-Brexit Britain?

Should we be optimistic about post-Brexit Britain?

London – When trying to imagine what life will be like in 2022, opinions range from confident optimism to hesitant hopefulness.

An Uncertain Future: Britain in 2022 by The Future Laboratory, UK

London – When trying to imagine what life will be like in 2022, opinions range from confident optimism to hesitant hopefulness.

Part three of An Uncertain Future asked our participants to think about their lives in five years, when, in theory, Brexit negotiations should be complete, we will be out of the European Union and another general election is on the horizon. Dairy farmer Nigel is the most pessimistic about the future, perhaps because he also has the most at stake when it comes to his farm. With the current government unwilling to make any promises about replacing EU subsidies with their own government programmes, Nigel feels abandoned.

The Conservative voters that we met on our travels had a decidedly more optimistic outlook on the future, with Harsimrat hoping that repealing the EU laws will make Britain great again. Although inflation may rise to up to 3% in that time, she is unconcerned and does not believe it will affect her spending. Their optimism may not reflect the views of the country as a whole, however, with a recent consumer confidence survey by Nielsen revealing that Leave voters’ confidence fell from 109 in January to 106 after Article 50 was triggered. The survey uses 100 as a baseline for degrees of optimism and pessimism. The confidence of Remain voters is at 97.

Watch parts one and two of our series to hear views on the current political landscape and why immigration is a key issue for each of them.

The Big Picture

  • Nobody knows how the future of the country will unfold after Brexit, but we canvassed a range of thought-leaders who offered both opportunities and challenges to brands
  • This series is part of a year-long exploration of consumer discontentment both here and in the US since the EU referendum and American presidential election of 2016. For more, see our Dislocated World and American Middle macrotrends
Discover More Daily Signals
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
Lyma builds an integrated operating system for skincare

Daily Signals

Lyma builds an integrated operating system for skincare

British medtech company Lyma has launched an AI-powered wellness app that extends its skincare proposition into a fully connected digital ecosystem.
Beauty : Wellness : Medtech
Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Daily Signals

Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Outbound travel from Asia-Pacific is accelerating, but not all markets are growing at the same pace, according to new research from MMGY.
Travel : Hospitality : Tourism
Nothing turns retail into a community engine in Bengaluru

Daily Signals

Nothing turns retail into a community engine in Bengaluru

Consumer electronics brand Nothing has opened its first Indian retail space in Bengaluru, drawing more than 2,000 people to queue on 14 February 2026.
Retail : Technology : Design
OpenAI retires GPT-4o, prompting digital grief among users

Daily Signals

OpenAI retires GPT-4o, prompting digital grief among users

OpenAI has removed access to GPT-4o, sparking backlash from users who say the model was more than just a productivity tool.
Technology : AI : Connection
Stat: Vinted becomes the UK’s third-largest fashion retailer amid second-hand boom

Daily Signals

Stat: Vinted becomes the UK’s third-largest fashion retailer amid second-hand boom

New data from SpendMapper shows Vinted is now the third-largest fashion retailer in the UK, behind Primark and Next.
Fashion : Sustainability : Vinted
Depop taps Kelis to spotlight resale’s everyday returns

Daily Signals

Depop taps Kelis to spotlight resale’s everyday returns

Depop is doubling down on the everyday value of secondhand fashion with the launch of Depoponomics, a new US campaign championing resale as a means...
Sustainability : Depop : Resale
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Gen Z : Nightlife
Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Daily Signals

Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Brazil’s 2026 Carnival was expected to attract more than 65m participants across the country, according to estimates from the country’s Ministry of...
Travel : Leisure : Culture
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN