Reefill, New York Reefill, New York
Reefill, New York Reefill, New York
Reefill, New York Reefill, New York

Hydrate on the go with this water subscription service

05 : 06 : 2017 Drinks : Branding : Packaging

New York – With US bottled water sales now at more than £16bn ($21bn, €18.5bn) according to Euromonitor, the start-up is providing an environmentally friendly alternative.

Reefill’s website notes that much of the bottled water on sale today is simply glorified tap water at a premium price. The company offers a cheaper alternative, with subscribers paying a fixed monthly fee equivalent to a little over £1.50 ($1.99, €1.80) for unlimited access to the cold, filtered tap water available at Reefill’s refilling stations.

Users locate a nearby water dispenser through the app, activating the device via Bluetooth. To reinforce Reefill’s sustainable message the app charts how many bottles have been saved from landfill, as well as calculating the amount of money saved.

Reefill is also working with the New York City Mayor’s office to include public water fountains and refilling stations as part of the app. ‘We have had great feedback from our users who let us know that they are eager to see a city-wide network,’ says Reefill co-founder and CEO Jason Pessel, adding that Reefill is ready to ‘help as many people as possible to ditch bottled water’.

The Big Picture

  • By thinking laterally, Reefill has been able to identify a need and create a service around a universally available product
  • Fuelled by a desire for sustainability, consumers are looking to brands to pioneer environmentally products and services. For more, see our Whole-system Thinking macrotrend
Discover More Daily Signals
Rosewood leans into modern luxury with refreshed brand identity

Daily Signals

Rosewood leans into modern luxury with refreshed brand identity

Luxury hotel group Rosewood is repositioning itself as a lifestyle and cultural leader, with a focus on storytelling and experiential travel.
Luxury : Hospitality : Rosewood
Foresight Friday: Olivia Houghton, insights and engagement director

Daily Signals

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement d...
Culture : Beauty : Fashion
Stat: Study shows decline in social media use among younger adults

Daily Signals

Stat: Study shows decline in social media use among younger adults

Adults are spending less time on social media, following a peak three years ago. By the end of 2024, those aged 16 or older were spending an averag...
Media : Technology : Statistic
Ulta Beauty opens UB Marketplace to 100 emerging brands

Daily Signals

Ulta Beauty opens UB Marketplace to 100 emerging brands

Ulta Beauty has launched UB Marketplace, a new online platform introducing more than 100 emerging beauty and wellness brands to its website and app...
Beauty : Retail : Ecommerce
Travel platform Curated Spaces is powered by trusted tastemakers

Daily Signals

Travel platform Curated Spaces is powered by trusted tastemakers

Travel start-up Curated Spaces has launched a booking platform that puts personal style, trusted recommendations and curated experiences at the hea...
Travel : Hospitality : Digital
Stat: Gen Z women are shaping a new liberal majority in the US

Daily Signals

Stat: Gen Z women are shaping a new liberal majority in the US

New polling highlights a sharp political gender gap within Gen Z, positioning young women as the most liberal demographic in the US, according to a...
Youth : Politics : Gen Z
Heineken transforms Seoul’s rooftops into social sanctuaries

Daily Signals

Heineken transforms Seoul’s rooftops into social sanctuaries

Heineken is transforming Seoul’s empty rooftops into vibrant social spaces as part of a new campaign combatting urban loneliness and removing barri...
Culture : Drink : Loneliness
Feeling introduces transdermal energy patch to combat daily fatigue

Daily Signals

Feeling introduces transdermal energy patch to combat daily fatigue

Manchester-based wellness brand Feeling has launched a transdermal energy patch designed to address persistent fatigue in individuals who maintain ...
Health : Wellness : Supplements
Stat: Gift cards become inflation-era solution for festive shoppers

Daily Signals

Stat: Gift cards become inflation-era solution for festive shoppers

As inflation continues to put pressure on spending, gift cards are set to dominate this year’s festive period in the US. According to Blackhaw...
Retail : Consumer Spending : Inflation
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN