The Ontenna hair clip enables wearers to feel sound
Ontenna, Tokyo

The Ontenna hair clip enables wearers to feel sound

Tokyo – Ontenna is designed to enable D/deaf and hard of hearing people to experience sound through light and vibrations.

Article/21345 a03
Ontenna, Tokyo

Tokyo – Ontenna is designed to enable D/deaf and hard of hearing people to experience sound through light and vibrations.

Developed by personal computer equipment company Fujitsu, the wearable headpiece uses a microphone to turn sound into haptic feedback. Rather than hearing sounds, users effectively learn a new sensory language that comprises different combinations of rhythmic pulses that reflect certain sounds, enabling them to experience the auditory world.

Early prototype versions of the device were attached to volunteers’ hands or clothes, but wearers reportedly found it difficult to accurately decipher the vibrations.

The idea was initially conceived as part of a university project by Tatsuya Honda, now a user interface designer at Fujitsu. According to Honda, wearers can gauge how far away a certain sound is based on the intensity of the vibrations and identify where the sound is coming from if they wear one device on the left side of their head and one on the right.

The Big Picture

  • In line with our macrotrend The Optimised Self, designers are using technology to shape how consumers perceive and interact with the world around them
  • Consumers are looking for brands that care about communities and brands are developing products inspired by the needs of particular communities that can be adapted to suit all consumers. For more, read our Access for All microtrend
Discover More News
Volkswagen offers beloved ketchup to US consumers for the first time

News

Volkswagen offers beloved ketchup to US consumers for the first time

German automaker Volkswagen has distributed its beloved Gewürz Ketchup brand to the US public for the first time.
Food&Drink : Condiment : Mobility
Overdrive launches fentanyl test kits to tackle drug safety among Gen Z

News

Overdrive launches fentanyl test kits to tackle drug safety among Gen Z

Brian Bordainick, co-founder of Starface and Julie, is launching Overdrive to destigmatise drug testing and promote harm reduction.
Health : Wellness : Design
Foresight Friday: Gabriela Białkowska, creative foresight analyst

News

Foresight Friday: Gabriela Białkowska, creative foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative foresight analys...
Foresight : AI : Technology
Stat: An average of 50 pubs close each month in England and Wales

News

Stat: An average of 50 pubs close each month in England and Wales

An average of 50 pubs a month were forced to shut down permanently across England and Wales in the first half of 2024, according to an analysis by ...
Drink : Hospitality : England Pubs
Summoning Olympians one last time

News

Summoning Olympians one last time

Following Paris’ crucial role as host of the 2024 Olympic and Paralympic Games, several found inspiration in the ancient history of the games and m...
Fashion : Paris Fashion Week : Olympic Fashion 2024
Are fashion shows the ultimate marketing exercise?

News

Are fashion shows the ultimate marketing exercise?

For the first time since its opening in 1992, Disneyland Paris hosted a fashion show. Coperni invited guests to the Parisian suburbs for a runway e...
Fashion : Paris Fashion Week : Disneyland Paris
Joy, inflatable dresses and drag queens

News

Joy, inflatable dresses and drag queens

At Ester Manas, the elephant in the room was not the cost of living crisis or the ultra-competitive landscape for luxury designers, but an inflated...
Fashion : Paris Fashion Week 2024 : Paris 2024 Fashion
Paris’ quest for the next it-accessory

News

Paris’ quest for the next it-accessory

The French capital, home to luxury brands including Chanel, Louis Vuitton and Hermès, was the perfect location to debut new accessories designed fo...
Fashion : Paris Fashion Week 2024 : Paris 2024 Fashion
Samsung turns Galaxy AI into health and fitness coach

News

Samsung turns Galaxy AI into health and fitness coach

Samsung has released a new global ad campaign that spotlights how AI can enhance health and fitness journeys through Samsung Health and Galaxy AI.&...
Technology : Health : Wellness
The Future Laboratory’s Trend Briefing 2025 introduced The Synthocene Era

News

The Future Laboratory’s Trend Briefing 2025 introduced The Synthocene Era

On 26 September, The Future Laboratory hosted its annual Trend Briefing at the iconic BAFTA 195 Picadilly in west London to launch its latest macro...
Foresight : AI : Creativity
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN