The Ontenna hair clip enables wearers to feel sound
Ontenna, Tokyo

The Ontenna hair clip enables wearers to feel sound

Tokyo – Ontenna is designed to enable D/deaf and hard of hearing people to experience sound through light and vibrations.

Ontenna, Tokyo

Tokyo – Ontenna is designed to enable D/deaf and hard of hearing people to experience sound through light and vibrations.

Developed by personal computer equipment company Fujitsu, the wearable headpiece uses a microphone to turn sound into haptic feedback. Rather than hearing sounds, users effectively learn a new sensory language that comprises different combinations of rhythmic pulses that reflect certain sounds, enabling them to experience the auditory world.

Early prototype versions of the device were attached to volunteers’ hands or clothes, but wearers reportedly found it difficult to accurately decipher the vibrations.

The idea was initially conceived as part of a university project by Tatsuya Honda, now a user interface designer at Fujitsu. According to Honda, wearers can gauge how far away a certain sound is based on the intensity of the vibrations and identify where the sound is coming from if they wear one device on the left side of their head and one on the right.

The Big Picture

  • In line with our macrotrend The Optimised Self, designers are using technology to shape how consumers perceive and interact with the world around them
  • Consumers are looking for brands that care about communities and brands are developing products inspired by the needs of particular communities that can be adapted to suit all consumers. For more, read our Access for All microtrend
Discover More Daily Signals
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat:  What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN