Memory lane: Building tales of London life

Memory lane: Building tales of London life

Memory lane: Building tales of London life

London – Londoners will be able to add their own tales and memories of buildings during the London Festival of Architecture.

In the Tales of the City project readable and playable barcodes are attached to buildings such as Broadcasting House in Portland Place, or a wall in Chalk Farm or on Shoreditch High Street.

Passers-by will then be able to add their own stories about them via a free application downloadable from talesofthings.com, enabling people to create their own codes as well as leave comments and on the existing barcodes. When scanning them via the app people will get a personal story of the London site.

The festival encourages people to investigate ways to make London a better place to live, work and play, to explore the city through guided walks and bike rides, and to examine change in the capital. It will take place between June 25 and July 4.

For more on how brands can use ‘geo-tagging’ to engage with consumers based on where they are, read our Geo-marketing trend report.

Portavilion, London Festival of Architecture, London Portavilion, London Festival of Architecture, London
PUSHAK Installation, London Festival of Architecture, London PUSHAK Installation, London Festival of Architecture, London
Urban Orchard, London festival of Architecture, London Urban Orchard, London festival of Architecture, London
Discover More Daily Signals
Cardi B joins formula brand Bobbie to fight feeding shame

Daily Signals

Cardi B joins formula brand Bobbie to fight feeding shame

Baby formula brand Bobbie has appointed rapper Cardi B as its new chief confidence officer in a campaign that redefines how parents navigate feedin...
Health And Wellness : Parenting : Marketing
Denmark launches national drive to close the gender health gap

Daily Signals

Denmark launches national drive to close the gender health gap

The Danish government is investing £18.7m (DKr160m, $21.9m, €21.4m) over four years to establish a National Centre for Research in Women’s Health –...
Health & Wellness : Women's Health : Policy
Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

Daily Signals

Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

British consumers are increasingly turning to hybrid beauty-wellness products, combining cosmetic and health benefits, according to new data from C...
Health And Wellness : Beauty : Statistic
Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Daily Signals

Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Italian luxury brand Moncler unites cinematic legends Robert De Niro and Al Pacino for Warmer Together, their first such collaboration. The series ...
Luxury : Fashion : Campaign
Stat: UK shoppers experience bargain hunting highs

Daily Signals

Stat: UK shoppers experience bargain hunting highs

According to new research from VoucherCodes, 86% of UK consumers experience a dopamine rush when they find a bargain, suggesting that sho...
Retail : Consumer Behaviour : Statistic
A new era for golf and hospitality begins as Mad Swans launches in the Mendips

Daily Signals

A new era for golf and hospitality begins as Mad Swans launches in the Mendips

Mad Swans, the innovative countryside destination by Longshot, has opened its doors on the UK's Mendip Hills, offering a fresh take on sports-...
Sports : Golf : Travel
Dutch Design Week 2025: kidult aesthetics and serious play

Daily Signals

Dutch Design Week 2025: kidult aesthetics and serious play

On a rainy day in Eindhoven, the design capital of The Netherlands, artists and designers showed us something that really makes us human, that sets...
Design : Dutch Design Week : Play
The Future Laboratory presents The Synthocene Era at TheIndustry.fashion summit

Daily Signals

The Future Laboratory presents The Synthocene Era at TheIndustry.fashion summit

At Nobu Hotel in Marylebone, London, TheIndustry.fashion’s Fashion Retail Reset Summit brought together global executives, industry experts and tho...
Fashion : Global Events : The Future Laboratory
Foresight Friday: Angus Cross, head of business development

Daily Signals

Foresight Friday: Angus Cross, head of business development

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Mobility : Fashion
Stat: UK regenerative coffee sales triple as climate pressures mount

Daily Signals

Stat: UK regenerative coffee sales triple as climate pressures mount

Regenerative coffee sales in the UK have nearly tripled in 2025, signalling a shift toward sustainability in the nation’s £3.6bn ($4.8bn, €4.5...
Coffee : Food : Statistic
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN