Memory lane: Building tales of London life

Memory lane: Building tales of London life

Memory lane: Building tales of London life

London – Londoners will be able to add their own tales and memories of buildings during the London Festival of Architecture.

In the Tales of the City project readable and playable barcodes are attached to buildings such as Broadcasting House in Portland Place, or a wall in Chalk Farm or on Shoreditch High Street.

Passers-by will then be able to add their own stories about them via a free application downloadable from talesofthings.com, enabling people to create their own codes as well as leave comments and on the existing barcodes. When scanning them via the app people will get a personal story of the London site.

The festival encourages people to investigate ways to make London a better place to live, work and play, to explore the city through guided walks and bike rides, and to examine change in the capital. It will take place between June 25 and July 4.

For more on how brands can use ‘geo-tagging’ to engage with consumers based on where they are, read our Geo-marketing trend report.

Portavilion, London Festival of Architecture, London Portavilion, London Festival of Architecture, London
PUSHAK Installation, London Festival of Architecture, London PUSHAK Installation, London Festival of Architecture, London
Urban Orchard, London festival of Architecture, London Urban Orchard, London festival of Architecture, London
Discover More Daily Signals
Johnnie Walker rewrites Keep Walking for the individualist age

Daily Signals

Johnnie Walker rewrites Keep Walking for the individualist age

Diageo-owned whisky brand Johnnie Walker is updating its iconic Keep Walking platform to focus on personal expression over collective milestones, r...
Drink : Design : Branding
Dubai opens first restaurant led by an AI chef

Daily Signals

Dubai opens first restaurant led by an AI chef

Woohoo is Dubai’s latest restaurant opening, where the menu is created by an AI system rather than a traditional chef. The concept emerged after re...
Technology : Food : Hospitality
Stat: UK study reveals a generation of young boys feel unseen

Daily Signals

Stat: UK study reveals a generation of young boys feel unseen

Male Allies UK has unveiled a stark snapshot of how boys across Britain are navigating identity, belonging and uncertainty. 
Society : Masculinity : Manosphere
Ricola launches herbal-scented scarves for flu season

Daily Signals

Ricola launches herbal-scented scarves for flu season

Ricola, the Swiss herbal wellness manufacturer known for its cough sweets, has launched a limited-edition scented scarf collection that transforms ...
Fashion : Advertising : Health & Wellness
Ikea rebuilds its smart home range around accessibility

Daily Signals

Ikea rebuilds its smart home range around accessibility

Ikea is accelerating its smart home ambitions with the launch of 21 new Matter-compatible products – a line-up spanning lighting, sensors and contr...
Design : Home & Family : Technology
Stat: Gen Z and Gen Alpha to dominate future fashion spending

Daily Signals

Stat: Gen Z and Gen Alpha to dominate future fashion spending

A new US report from Boston Consulting Group (BCG) highlights a major power shift in fashion consumption, as Gen Z and Gen Alpha emerge as the indu...
Retail : Fashion : Statistic
Global Wellness Summit 2025: Dubai positions itself as the new epicentre of global wellness innovation

Daily Signals

Global Wellness Summit 2025: Dubai positions itself as the new epicentre of global wellness innovation

As the 19th Global Wellness Summit opened in Dubai, the city used its host-stage moment to reinforce why the Middle East is fast becoming a global ...
Global Wellness Summit : Health : Wellness
Kleonne launches e-commerce platform to simplify men’s skincare

Daily Signals

Kleonne launches e-commerce platform to simplify men’s skincare

Kleonne is a new men’s premium grooming and skincare e-tailer launched by 19-year-old British student Alfie Binns.
Beauty : Retail : Grooming
Stat: Millennials and Gen X main users of Sister Wives polyamorous dating app

Daily Signals

Stat: Millennials and Gen X main users of Sister Wives polyamorous dating app

New statistics from Sister Wives, a dating platform for polyamorous relationships, suggest that polyamory isn’t being driven by the digitally nativ...
Relationships : Polyamory : Dating App
Valentino reimagines the DeVain bag through digital art

Daily Signals

Valentino reimagines the DeVain bag through digital art

Valentino has introduced a creative showcase dedicated to the brand’s Garavani DeVain bag, extending its ‘fashion is art’ philosophy into new digit...
Fashion : Technology : Luxury
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN