Suburban Mirage

09 : 03 : 2017 Desert X : Hollow Middle : Doug Aitken

California – An art installation in the Coachella Valley explores the cultural value of the suburban American home.

  • Aitken’s artwork takes the form of a standard suburban American home
  • The piece is part of Desert X, an exhibition that explores the context and concept of the desert
Mirage by Doug Aitken for Desert X, California. Photography by Lance Gerber Mirage by Doug Aitken for Desert X, California. Photography by Lance Gerber
Curves and Zigzags by Claudia Comte for Desert X, California. Photography by Lance Gerber Curves and Zigzags by Claudia Comte for Desert X, California. Photography by Lance Gerber
Visible Distance by Jennifer Bolande for Desert X, California. Photography by Lance Gerber Visible Distance by Jennifer Bolande for Desert X, California. Photography by Lance Gerber
The Circle of Land and Sky by Phillip K. Smith for Desert X, California. Photography by Lance Gerber The Circle of Land and Sky by Phillip K. Smith for Desert X, California. Photography by Lance Gerber

Created by artist Doug Aitken, the Mirage sculpture recreates the form of a ranch-style home, common to suburban enclaves throughout America. The structure, situated just outside of Palm Springs, a town notable for its Mid-century modernist architecture, is completely covered in mirrored panels. This enables the house to blend into the landscape.

‘Mirage distils the recognisable and repetitious suburban home into the essence of its lines, reflecting and disappearing into the vast Western landscape,’ Aitken explains. ‘The mass-produced ranch home became a familiar sight across the country, the style filling the American landscape as quickly as each new subdivision was built.’

The artwork is one of 16 pieces that have been installed throughout the Valley as part of the Desert X exhibition, an exploration of the context and concept of the desert.

The Big Picture

Following the 2016 shock presidential election result, artists are using their work to better understand America’s disenfranchised middle classes. Look out for our forthcoming Hollow Middle report, due to be published this spring.

Discover More Daily Signals
Natuurhuisje frames nature as the protagonist in new brand campaign

Daily Signals

Natuurhuisje frames nature as the protagonist in new brand campaign

Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as an active presence, patiently waiting for travellers se...
Nature : Travel : Campaign
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Identity : Social Media : The Time Economy
Stat: Visual shopping drives Gen Z decision-making

Daily Signals

Stat: Visual shopping drives Gen Z decision-making

Gen Z is redefining how we discover, curate and shop. According to Pinterest, 69% of Gen Z agree that visual results are more helpful than text or ...
Discovery : Retail : Statistic
Sephora joins forces with Tabasco for heat-infused lip gloss debut

Daily Signals

Sephora joins forces with Tabasco for heat-infused lip gloss debut

Sephora Collection has teamed up with Tabasco to launch a limited-edition lip gloss range that brings the cult hot sauce label’s fiery identity int...
Beauty : Branding : Food
Stat: Textile recycling economy gathers pace

Daily Signals

Stat: Textile recycling economy gathers pace

The global clothing and textile recycling market is being cemented as a core pillar of fashion’s circular economy. Valued at £10.1bn ($13.6bn, ...
Sustainability : Fashion : Statistic
Norwegian Cruise Line revives 1990s tagline to re-energise the category

Daily Signals

Norwegian Cruise Line revives 1990s tagline to re-energise the category

Norwegian Cruise Line (NCL) is reviving its 1990s tagline ‘It’s Different Out Here’ as the centrepiece of a full brand reset.
Marketing : Branding : Travel
Fujifilm turns instant photography into a creative time tool

Daily Signals

Fujifilm turns instant photography into a creative time tool

Fujifilm has unveiled the instax mini Evo Cinema, a new hybrid instant camera set to launch on 30 January 2026.
Technology : Time Economy : Consumer Behaviour
Nvidia ACE drives adaptive storytelling with AI characters

Daily Signals

Nvidia ACE drives adaptive storytelling with AI characters

Nvidia is taking non-playable characters (NPCs) beyond predictable behaviour with Nvidia ACE, a platform that lets them respond naturally to player...
Gaming : Entertainment : Artificial Intelligence
Stat: India’s consumers lead spending and economic confidence across APAC

Daily Signals

Stat: India’s consumers lead spending and economic confidence across APAC

According to a new report from McKinsey & Co, while consumer sentiment across Asia-Pacific remains stable but selective, India is emerging as a...
Retail : Consumer Behaviour : Statistic
.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

Daily Signals

.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

European deep tech start-up .lumen has won the CTA Foundation Pitch Competition for Accessibility at CES 2026, receiving a £7,420 ($10,000,€8,550) ...
CES : Technology : Accessibility
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN