Suburban Mirage

09 : 03 : 2017 Desert X : Hollow Middle : Doug Aitken

California – An art installation in the Coachella Valley explores the cultural value of the suburban American home.

  • Aitken’s artwork takes the form of a standard suburban American home
  • The piece is part of Desert X, an exhibition that explores the context and concept of the desert
Mirage by Doug Aitken for Desert X, California. Photography by Lance Gerber Mirage by Doug Aitken for Desert X, California. Photography by Lance Gerber
Curves and Zigzags by Claudia Comte for Desert X, California. Photography by Lance Gerber Curves and Zigzags by Claudia Comte for Desert X, California. Photography by Lance Gerber
Visible Distance by Jennifer Bolande for Desert X, California. Photography by Lance Gerber Visible Distance by Jennifer Bolande for Desert X, California. Photography by Lance Gerber
The Circle of Land and Sky by Phillip K. Smith for Desert X, California. Photography by Lance Gerber The Circle of Land and Sky by Phillip K. Smith for Desert X, California. Photography by Lance Gerber

Created by artist Doug Aitken, the Mirage sculpture recreates the form of a ranch-style home, common to suburban enclaves throughout America. The structure, situated just outside of Palm Springs, a town notable for its Mid-century modernist architecture, is completely covered in mirrored panels. This enables the house to blend into the landscape.

‘Mirage distils the recognisable and repetitious suburban home into the essence of its lines, reflecting and disappearing into the vast Western landscape,’ Aitken explains. ‘The mass-produced ranch home became a familiar sight across the country, the style filling the American landscape as quickly as each new subdivision was built.’

The artwork is one of 16 pieces that have been installed throughout the Valley as part of the Desert X exhibition, an exploration of the context and concept of the desert.

The Big Picture

Following the 2016 shock presidential election result, artists are using their work to better understand America’s disenfranchised middle classes. Look out for our forthcoming Hollow Middle report, due to be published this spring.

Discover More Daily Signals
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
Men’s Health magazine republishes deleted CDC pages as public health information disappears

Daily Signals

Men’s Health magazine republishes deleted CDC pages as public health information disappears

Men’s Health magazine is republishing online pages and datasets previously accessible on the Centers for Disease Control and Prevention website.
Health And Wellness : Public Health : Media
Stat: How convivial dining is on the decline

Daily Signals

Stat: How convivial dining is on the decline

Nearly one in five people now eat dinner on the sofa, according to a new global study by Ingka Group (Ikea’s parent company) – a sign that the...
Food : Drink : Statistic
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
Foresight Friday, Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday, Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Fashion : Media : Interactive Runway
Stat: Luxury consumers set to boost wellness spending

Daily Signals

Stat: Luxury consumers set to boost wellness spending

According to The New Wellness Ecosystem report by Karla Otto and Phronesis Partners, 60% of luxury consumers in ...
Wellness : Luxury : Statistic
ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Daily Signals

ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Insights and event coverage from day two of ITB Berlin 2026. 
Travel : Itb Berlin : Hospitality
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN