Shop and sweat

The latest addition to DSquared2’s Milan headquarters joins the rooftop eatery in continuing the brand’s expansion beyond luxury retail into lifestyle experiences that help consumers achieve a 360-degree state of wellbeing.

The new fitness and beauty space, Ceresio 7 Gym and Spa, is located in the basement of the building, and offers members high-tech gym equipment, a pool, a Turkish bath, a sauna and massage, and beauty cabins to realise their fitness and wellness goals. In the spirit of a private members’ club, visitors can access customised fitness programmes, a bespoke nutritional plan and beauty recommendations curated by the in-house team.

According to the press release, the space has been designed to ensure ‘positivity, energy, comfort and relaxation on several dimensions: balancing training, nutrition, aesthetics and the psychophysical’.