Ageless in Argentina
5 Places You Should Visit if You Want to Shout by La Comunidad and Argentina' s Presidency of the Nation, Argentina

Ageless in Argentina

Argentina – Cross-cultural agency La Comunidad has released a new tourism advertising campaign aimed at Baby Boomers.

Article/20887 757 Article/20887 6c4
5 Places You Should Visit if You Want to Shout by La Comunidad and Argentina' s Presidency of the Nation, Argentina

Argentina – Cross-cultural agency La Comunidad has released a new tourism advertising campaign aimed at Baby Boomers.

  • The campaign was designed to encourage local and international tourism in Argentina
  • It was released alongside another film aimed at young consumers

Taking a humorous approach to promoting the country, the campaign was created for the government.

The ad features an older couple undertaking extreme sports and putting themselves in extreme situations, all while shouting expletives and how it feels good to be alive. The ad plays on the fact that Empty Nesters have both the time and the budget to travel. Some 99% of Baby Boomers in the US expected to travel for leisure in 2016, with 45% planning both domestic and international trips, according to AARP.

The film was released alongside another video aimed at young people that cited Argentina as the perfect place to explore if you’ve just started dating. Both campaigns are intended to encourage international tourists and local residents to explore their own country by highlighting a selection of the country’s most memorable and stunning locations.

The Big Picture

At a time when people are neither held back nor defined by their age, ad campaign-creators are directly targeting an older demographic. For more, see The Flat Age Society macrotrend.

Discover More News
Lancôme opens luxury retreat space and cafe in Doha airport

News

Lancôme opens luxury retreat space and cafe in Doha airport

Lancôme has unveiled Café de la Rose inside Doha’s Hamad International Airport, its first travel retail café and only the second globally.
Retail : Beauty : Travel
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Fashion : Beauty
Stat: Americans turn to travel to connect with loved ones

News

Stat: Americans turn to travel to connect with loved ones

A new survey from Hyatt’s Inclusive Collection reveals Americans are craving more meaningful time with loved ones, and travel is emerging as a key ...
Travel : Statistic : Optimised Odysseys
Toyota opens Woven City as a living lab for future lifestyles

News

Toyota opens Woven City as a living lab for future lifestyles

Toyota has opened its experimental Woven City at the base of Mount Fuji, creating a testbed where residents live alongside prototypes of emerging t...
Technology : Design : Toyota
Stella McCartney launches luxury live-stream shopping platform

News

Stella McCartney launches luxury live-stream shopping platform

Stella McCartney has introduced Shop With Stella, an interactive shopping event co-hosted by actor Eva Mendes and powered by Swedish video commerce...
Retail : Luxury : Livestream
Stat: The fashion industry’s hottest climate risk is factory workers’ health

News

Stat: The fashion industry’s hottest climate risk is factory workers’ health

A September 2025 report by the Fashion Revolution movement reveals that the fashion industry is failing to measure dangerous factory temperatures, ...
Fashion : Sustainability : Stat
Claude’s Keep Thinking campaign positions AI agent as problem-solving tool

News

Claude’s Keep Thinking campaign positions AI agent as problem-solving tool

In a new campaign entitled Keep Thinking, AI agent Claude is framed as the go-to tool for problem-solvers.
AI : Co-creation : Campaign
Mulberry accelerates growth with circular exchange initiatives

News

Mulberry accelerates growth with circular exchange initiatives

Mulberry has published its 2024/2025 Impact Report, highlighting major progress in circularity and regenerative design.
Mulberry : Luxury : Fashion
Stat: Empathy emerges as the ultimate business advantage

News

Stat: Empathy emerges as the ultimate business advantage

A study from Zurich Insurance released in September 2025 shows that consumers reward businesses that demonstrate empathy while punishing those that...
Retail : Society : Statistic
Blackdot’s AI tattoo device aims to make ink safer, smarter and less painful

News

Blackdot’s AI tattoo device aims to make ink safer, smarter and less painful

Austin-based start-up Blackdot has developed an AI-powered tattoo device designed to make tattoos faster, more precise and significantly less painf...
AI : Blackdot : Tattooed
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN