Morphing Europe
Collecting Europe game by The Beautiful Meme and Bong, UK

Morphing Europe

UK ­– The Beautiful Meme and Bong have developed an interactive game that examines the future of Europe.

Collecting Europe game by The Beautiful Meme and Bong, UK

UK ­– The Beautiful Meme and Bong have developed an interactive game that examines the future of Europe.

  • The game was developed for the Collecting Europe exhibition at the Victoria and Albert Museum (V&A)
  • Players are asked a series of thought-led questions on boundaries and identities, and a personalised generative artwork is created from the data

Commissioned by the British Council, the V&A and Goethe-Institut London, the game was developed for the Collecting Europe exhibition, which featured works by 12 international artists that envisaged the state of Europe in 4017.

The game asks players a series of thought-provoking questions such as ‘Can you imagine a world without countries?’, ‘Are you open to being enhanced by drugs and technology to be stronger and smarter?’ and ‘Could you have a romantic relationship with a robot?’.

Each answer changes the size and complexity of an abstract shape, which is added to a catalogue of shapes submitted by players from around the world. The collection of images will be analysed in 2019 to examine the nuances between players in regards to their attitudes towards boundaries and identities.

The Big Picture

Artists are using biomorphic forms to create highly engaging and immersive visuals from hard data. To find out more, read our Info-morphing Design Direction.

Discover More Daily Signals
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
The China Playbook: Why China’s demographics are reshaping the market

Daily Signals

The China Playbook: Why China’s demographics are reshaping the market

The China Playbook is a monthly briefing from Hot Pot, equipping businesses with the knowledge to navigate the complexities of the Asian premi...
China : Generations : Demographics
Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

Daily Signals

Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

According to Deloitte’s 2026 Travel Industry Outlook, Gen Z and Millennials now dominate US travel demand and they are leading the adoption of gene...
Travel : Technology : Statistic
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
Japan cancels cherry blossom festival amid overtourism pressures

Daily Signals

Japan cancels cherry blossom festival amid overtourism pressures

A major cherry blossom festival near Mount Fuji has been cancelled after authorities warned that tourism pressures were tipping into a civic crisis.
Travel & Hospitality : Tourism : Overtourism
Stat: How different generations are really using AI

Daily Signals

Stat: How different generations are really using AI

A new survey of 3,000 Americans by Edubrain reveals Millennials are the most avid users of AI, with 37% using it daily, compared to 25% o...
Technology : AI : Statistic
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN