Morphing Europe
Collecting Europe game by The Beautiful Meme and Bong, UK

Morphing Europe

UK ­– The Beautiful Meme and Bong have developed an interactive game that examines the future of Europe.

Article/20864 #1
Collecting Europe game by The Beautiful Meme and Bong, UK

UK ­– The Beautiful Meme and Bong have developed an interactive game that examines the future of Europe.

  • The game was developed for the Collecting Europe exhibition at the Victoria and Albert Museum (V&A)
  • Players are asked a series of thought-led questions on boundaries and identities, and a personalised generative artwork is created from the data

Commissioned by the British Council, the V&A and Goethe-Institut London, the game was developed for the Collecting Europe exhibition, which featured works by 12 international artists that envisaged the state of Europe in 4017.

The game asks players a series of thought-provoking questions such as ‘Can you imagine a world without countries?’, ‘Are you open to being enhanced by drugs and technology to be stronger and smarter?’ and ‘Could you have a romantic relationship with a robot?’.

Each answer changes the size and complexity of an abstract shape, which is added to a catalogue of shapes submitted by players from around the world. The collection of images will be analysed in 2019 to examine the nuances between players in regards to their attitudes towards boundaries and identities.

The Big Picture

Artists are using biomorphic forms to create highly engaging and immersive visuals from hard data. To find out more, read our Info-morphing Design Direction.

Discover More News
Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

News

Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

Asahi Super Dry has launched a bold new campaign film starring English rugby union player Ellie Kildunne, spotlighting the confidence, creativity a...
Sports : Food And Drink : Advertising
Meta eyes smart glasses market with reported EssilorLuxottica stake

News

Meta eyes smart glasses market with reported EssilorLuxottica stake

Meta is reportedly taking a £2.6bn ($3.5bn, €3bn) stake in EssilorLuxottica, emphasising the tech giant’s growing commitment to smart eyewear as a ...
Technology : Fashion : Smart Glasses
Stat: Culture-driven fandom is reshaping Formula 1

News

Stat: Culture-driven fandom is reshaping Formula 1

Formula 1’s global fandom is entering a new era, fuelled by Gen Z, women and culturally captivated audiences.
Sports : Formula One : Streaming
Immersive design is reshaping the future of luxury spaces

News

Immersive design is reshaping the future of luxury spaces

Immersive technologies are redefining how luxury brands design and deliver physical spaces, from real estate to retail and hospitality.
Luxury : Technology : Design
Polaroid champions an analogue way of living amid AI hype

News

Polaroid champions an analogue way of living amid AI hype

Polaroid has launched The Camera for an Analog Life, a campaign designed to push back against screen fatigue and AI overload. The initiative celebr...
Technology : Design : Advertising
Zalando shifts from algorithm discovery to beauty expert authority with Insider’s Edit

News

Zalando shifts from algorithm discovery to beauty expert authority with Insider’s Edit

Zalando is rethinking how it sells beauty with the launch of Insider’s Edit, a new shoppable content series that blends expert advice with curated ...
Beauty : Retail : Fashion
Stat: AI’s impact on traditional search is already impacting ad spend

News

Stat: AI’s impact on traditional search is already impacting ad spend

As AI agents begin making purchases on behalf of consumers, retailers must redesign websites and rethink advertising strategies to remain visible a...
Technology : Retail
Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

News

Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Couture : Fashion : Bioluminescent Algae
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Fashion : Luxury : Pop Culture & Media
Stat: Global spending on leisure travel will triple by 2040

News

Stat: Global spending on leisure travel will triple by 2040

A new report by Boston Consulting Group reveals that the global leisure travel market is set to triple in value, growing from £3.51 trillion ($4.25...
Travel : Hospitality : Tourism
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN