Dressed for difference
Alina Zamanova, Ukraine at the International Fashion Showcase, London. Photography by Sonia Plakidyuk

Dressed for difference

London – Somerset House is hosting an exhibition of work by some of the most exciting new fashion designers from around the world.

Antar Agni, India at the International Fashion Showcase 2017, London. Photography by Ashish Shah Antar Agni, India at the International Fashion Showcase 2017, London. Photography by Ashish Shah
Alina Zamanova, Ukraine at the International Fashion Showcase, London. Photography by Sonia Plakidyuk Alina Zamanova, Ukraine at the International Fashion Showcase, London. Photography by Sonia Plakidyuk
Agata Birek, Poland at the International Fashion Showcase 2017, London. Photography by Katarzyna Kwiatkowska Agata Birek, Poland at the International Fashion Showcase 2017, London. Photography by Katarzyna Kwiatkowska

London – Somerset House is hosting an exhibition of work by some of the most exciting new fashion designers from around the world.

  • The exhibition features work by emerging designers from 26 countries, including Chile, India and Russia
  • The theme is Local/Global, which explores how local culture can be transformed through fashion to assume a global relevance

The annual International Fashion Showcase exhibition is this year divided between 15 rooms, 13 of which are presenting work from a specific nation and another room is showing the group installation Next In Line.

The Indian exhibit has been curated as a response to the British Council’s UK-India Year of Culture to mark the cultural exchange between the two nations. The designers have celebrated India’s pastoral communities, exploring their lifestyle as inspiration for sustainability solutions within the global fashion industry.

Poland’s contribution, Waste Not, draws on the past for inspiration in challenging the industry’s reliance on mass-produced, fast fashion. The designers have mixed communist-era kitsch with a contemporary luxury aesthetic to provide resourceful solutions to the ready-made.

The show, which is a collaboration between The British Council, British Fashion Council (BFC) and Mercedes-Benz, will also include work by six emerging designers who have featured on Mercedes’ International Designer Exchange Programme (IDEP).

The Big Picture

As we tracked in our Made in China microtrend, designers are combining their own cultural traditions with a Western approach to fashion in order to adapt local culture to a global platform.

Discover More Daily Signals
The Trend:  Romantic Anarchy

Daily Signals

The Trend:  Romantic Anarchy

Younger generations are rewriting the rules of romance – approaching love with equal parts idealism and irreverence.
Pop Culture : Media : Romance
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

As the Western world enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.  
Pop Culture : Media : Branding
The Viewpoint: Trad Love and a 19th century foresight framework for romance

Daily Signals

The Viewpoint: Trad Love and a 19th century foresight framework for romance

Pop Culture : Media : Dating
The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Daily Signals

The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Netflix expanding its entertainment empire into immersive dining in late 2025 with Netflix Bites Vegas, a year-long residency at MGM Grand in Las V...
Pop Culture : Media : Netflix
The Campaign: Instagram champions creative risk-taking with star-studded global campaign

Daily Signals

The Campaign: Instagram champions creative risk-taking with star-studded global campaign

As Instagram approached its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media.
Pop Culture : Media : Entertainment
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN