Swab skincare

14 : 02 : 2017 Younom : Skincare : DNA Me

London – New skincare brand Younom analyses consumers’ DNA to offer personalised products.

  • The one-off DNA test is priced at £67 ($84, €79)
  • The products can be bought individually or as part of a monthly subscription
Younom, London Younom, London
Younom, London Younom, London
Younom, London Younom, London
Younom, London Younom, London

Customers use a mouth swab to provide Younow with a DNA sample, which is analysed to identify whether their customised products should focus on photoageing, hydration, elasticity, antioxidant protection, or a combination of the four areas.

The cream and supplement recommendations feature ingredients such as tetrapeptide, biomarine complex coenzyme Q10, hyaluronic acid, urea, glycerin, and almond oil in varying concentrations.

All of the creams are free from irritants including parabens, alcohol and artificial dyes. The Skin-hair-nail supplements, which feature zinc, copper and wheat extract, are designed to maintain overall skin health, and are recommended to all customers, while the Sun and Elasticity supplements are recommended depending on the results of the DNA analysis.

The Big Picture

Consumers are increasingly looking for customisable beauty products and brands are offering DNA analysis to create hyper-personalised recommendations. See our DNA Me microtrend to find out more.

Discover More Daily Signals
The North Face fuses ancient art with performance gear

Daily Signals

The North Face fuses ancient art with performance gear

As Lunar New Year approaches, The North Face is celebrating both the Year of the Horse and its 60th anniversary with a limited-edition collection t...
Fashion : Luxury : Sports
How AI is unlocking sleep as a predictive health tool

Daily Signals

How AI is unlocking sleep as a predictive health tool

Researchers at Stanford Medicine have developed SleepFM, the first AI model capable of predicting the risk of more than 100 diseases from just one ...
Health : Technology : AI
Stat: China records lowest birth rate since 1949

Daily Signals

Stat: China records lowest birth rate since 1949

China’s birth rate has fallen to its lowest level since 1949, despite renewed government efforts to encourage parenthood.
China : Statistic : Population
Why LYMA is putting clinical evidence at the centre of skin longevity

Daily Signals

Why LYMA is putting clinical evidence at the centre of skin longevity

Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content s...
Beauty : Science : Longevity
Foresight Friday: Fiona Harkin, director of foresight

Daily Signals

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fio...
Human Behaviour : Globalisation : New World Order
Stat: Car sales still depend on human interaction

Daily Signals

Stat: Car sales still depend on human interaction

Despite a major push from automakers and third-party platforms, only 7% of car buyers in the US complete their purchase entirely online, according ...
Mobility : Retail : Statistic
Stat: Five minutes of daily exercise could help millions of people live longer

Daily Signals

Stat: Five minutes of daily exercise could help millions of people live longer

According to a study by the Norwegian School of Sport Sciences, an extra five minutes of daily exercise and 30 minutes less sitting could significa...
Health : Society : Statistic
Pentagram crafts human-centric identity to bring GEIUK gender data to life

Daily Signals

Pentagram crafts human-centric identity to bring GEIUK gender data to life

Independent design agency Pentagram has created a visual identity for GEIUK, the UK’s first tool to measure, map and monitor gender inequality at l...
Design : Data : Gender
Balenciaga signals deeper sport alignment with new range

Daily Signals

Balenciaga signals deeper sport alignment with new range

Luxury fashion house Balenciaga has partnered with the National Basketball Association (NBA) on an autumn 2026 capsule collection that brings baske...
Fashion : Luxury : Sport
Girlfans England puts female fans at the heart of football culture

Daily Signals

Girlfans England puts female fans at the heart of football culture

Built to challenge the sustained oversight of women in football fan media, Girlfans has launched its first national edition.
Sport : GIRLFANS : Football
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN