Telia Code of Conduct by Wolff Olins, Sweden Telia Code of Conduct by Wolff Olins, Sweden
Telia Code of Conduct by Wolff Olins, Sweden Telia Code of Conduct by Wolff Olins, Sweden
Telia Code of Conduct by Wolff Olins, Sweden Telia Code of Conduct by Wolff Olins, Sweden

Best practice

01 : 02 : 2017 Wolff Olins : Telia : Workplace

Sweden – Telecommunications company Telia has developed a design-led alternative to employee codes of conduct.

  • The company’s codes were designed by Wolff Olins and are presented in the form of GIFs and an interactive game
  • They were distributed to 26,000 Telia employees in more than 10 countries

The company enlisted design studio Wolff Olins to put together a number of GIFs and an interactive game that covered the company’s various policies and practices in a simplified, memorable way. The policy designs are easy to understand and create a new visual language for Telia, and include policies such as ‘don’t do insider trading’ and ‘don’t accept shiny gifts’.

‘It was important that our content found the right balance: ridiculous enough to be surprising and memorable but not so much that it detracted from the message or caused offence,’ reads the Wolff Olins site.

The initial concepts were tested with the company’s staff, with the final copy marking the company’s new tone of voice. Alongside the GIFs and game, the codes were shared in the form of a broadsheet newspaper and on a dedicated website. According to Wolff Olins, the campaign has had 20,000 staff views in the first eight weeks.

The Big Picture

By using simplified, interactive design, companies are re-engaging with their employees in often overlooked policies and practices. For more, read how 360i developed a simplified, visual-led recruitment website to attract Generation D employees.

Discover More Daily Signals
Rosewood leans into modern luxury with refreshed brand identity

Daily Signals

Rosewood leans into modern luxury with refreshed brand identity

Luxury hotel group Rosewood is repositioning itself as a lifestyle and cultural leader, with a focus on storytelling and experiential travel.
Luxury : Hospitality : Rosewood
Foresight Friday: Olivia Houghton, insights and engagement director

Daily Signals

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement d...
Culture : Beauty : Fashion
Stat: Study shows decline in social media use among younger adults

Daily Signals

Stat: Study shows decline in social media use among younger adults

Adults are spending less time on social media, following a peak three years ago. By the end of 2024, those aged 16 or older were spending an averag...
Media : Technology : Statistic
Ulta Beauty opens UB Marketplace to 100 emerging brands

Daily Signals

Ulta Beauty opens UB Marketplace to 100 emerging brands

Ulta Beauty has launched UB Marketplace, a new online platform introducing more than 100 emerging beauty and wellness brands to its website and app...
Beauty : Retail : Ecommerce
Travel platform Curated Spaces is powered by trusted tastemakers

Daily Signals

Travel platform Curated Spaces is powered by trusted tastemakers

Travel start-up Curated Spaces has launched a booking platform that puts personal style, trusted recommendations and curated experiences at the hea...
Travel : Hospitality : Digital
Stat: Gen Z women are shaping a new liberal majority in the US

Daily Signals

Stat: Gen Z women are shaping a new liberal majority in the US

New polling highlights a sharp political gender gap within Gen Z, positioning young women as the most liberal demographic in the US, according to a...
Youth : Politics : Gen Z
Heineken transforms Seoul’s rooftops into social sanctuaries

Daily Signals

Heineken transforms Seoul’s rooftops into social sanctuaries

Heineken is transforming Seoul’s empty rooftops into vibrant social spaces as part of a new campaign combatting urban loneliness and removing barri...
Culture : Drink : Loneliness
Feeling introduces transdermal energy patch to combat daily fatigue

Daily Signals

Feeling introduces transdermal energy patch to combat daily fatigue

Manchester-based wellness brand Feeling has launched a transdermal energy patch designed to address persistent fatigue in individuals who maintain ...
Health : Wellness : Supplements
Stat: Gift cards become inflation-era solution for festive shoppers

Daily Signals

Stat: Gift cards become inflation-era solution for festive shoppers

As inflation continues to put pressure on spending, gift cards are set to dominate this year’s festive period in the US. According to Blackhaw...
Retail : Consumer Spending : Inflation
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN