Emotional beauty

27 : 01 : 2017 Intro-spectrum : La Eva : Emotional Beauty

Oxford – LA-EVA is a new beauty brand that uses organic ingredients and essential oils to tap into the emotional complexity of its consumers.

  • The skincare collection is made up of two scents: BLŪ and ROSĒUM
  • Both products have been produced in travel size and full size
La Eva, Oxford La Eva, Oxford
La Eva, Oxford La Eva, Oxford
La Eva, Oxford La Eva, Oxford
La Eva, Oxford La Eva, Oxford

Designed to create synergy of the senses and celebrate a joie de vivre, LA-EVA has produced two new wash and lotion sets from a combination of farm-sourced, organic and vegan ingredients. Both product blends have been made to stimulate an emotional response from the user, addressing the mind and body as one.

ROSĒUM, with its blend of geranium, petitgrain and clove, has been produced to stimulate sensual, relaxing and uplifting sensations in the consumer, while BLŪ contains chamomile blue, cedarwood and vetivert to inspire a soothing, calming and grounding mood.

The aesthetic is simple and timeless, reflecting a move towards a more introspective form of design. Each blend’s visual identity centres around a natural, marble-like effect, created in rose grey and charcoal blue, and offset by glass amber apothecary bottles.

The Big Picture

As we have shown in The E-motional Economy, consumers are looking for brands that they feel understand their emotional, as well as their physical, needs.

Discover More Daily Signals
South Africa's Pick n Pay banks on humour for its Christmas campaign

Daily Signals

South Africa's Pick n Pay banks on humour for its Christmas campaign

South African grocery retailer Pick n Pay has unveiled its 2025 Christmas campaign, a South African twist on the classic genie tale that taps into ...
Retail : Branding : Advertising
Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

Daily Signals

Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

As further evidence of our New Era of Gilded Luxury Travel trend, luxury brand Elie Saab has partnered with aircraft manufacturer Bombardier to des...
Luxury : Travel : Hospitality
Stat: UK school satisfaction improves yet disparities persist

Daily Signals

Stat: UK school satisfaction improves yet disparities persist

A new consolidated report from the Department for Education (DfE) reveals that British secondary school pupils are becoming more positive abou...
Youth : Education : School
Why Apple is leaning into artisanal charm for 2025 festive push

Daily Signals

Why Apple is leaning into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign, A Critter Carol, puts human craftsmanship front and centre.
Technology : Advertising : Design
ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

Daily Signals

ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

At ISPO 2025 in Munich, talks, panels, activations and events spanned the full value chain of sport – from materials and manufacturing to brands an...
Global Events : Sport : Community
Stat: Young Americans drive growth across emerging social media platforms

Daily Signals

Stat: Young Americans drive growth across emerging social media platforms

A new Pew Research Center survey shows that while YouTube and Facebook continue to dominate the US social media landscape, younger u...
YouTube : Social Media : Facebook
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
Adolescence extends to early 30s, new five-stage brain map reveals

Daily Signals

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.
Generations : Adolescence : Life Stages
Stat: Security concerns push UK shoppers to abandon digital transactions

Daily Signals

Stat: Security concerns push UK shoppers to abandon digital transactions

Security concerns are now the biggest barrier to completing online purchases, with more than 50% of UK shoppers having abandoned a transaction due ...
Retail : Technology : Security
Why Foam photography institute’s new brand identity is motion-focused

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...
Design : Museum : Branding
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN