Dr. Jart Flagship Store by Betwin Space Design, Seoul. Photography by Yong-joon Choi Dr. Jart Flagship Store by Betwin Space Design, Seoul. Photography by Yong-joon Choi
Dr. Jart Flagship Store by Betwin Space Design, Seoul. Photography by Yong-joon Choi Dr. Jart Flagship Store by Betwin Space Design, Seoul. Photography by Yong-joon Choi
Dr. Jart Flagship Store by Betwin Space Design, Seoul. Photography by Yong-joon Choi Dr. Jart Flagship Store by Betwin Space Design, Seoul. Photography by Yong-joon Choi
Dr. Jart Flagship Store by Betwin Space Design, Seoul. Photography by Yong-joon Choi Dr. Jart Flagship Store by Betwin Space Design, Seoul. Photography by Yong-joon Choi
Dr. Jart Flagship Store by Betwin Space Design, Seoul. Photography by Yong-joon Choi Dr. Jart Flagship Store by Betwin Space Design, Seoul. Photography by Yong-joon Choi

Breathe easy

26 : 01 : 2017 Beauty : Dr Jart : Pollution

Seoul –­ Filter Space from Dr Jart+ is a new flagship store that uses water, air and light to create a clean retail experience.

  • With environmental pollution on the rise, the store offers a clean space closed off from the outside world
  • Visitors to the store enter through an air shower and have the option to drink from a bar serving purified water

Built around the skincare brand’s philosophy of pursuing health-focused beauty through science and culture, the space has been designed around natural elements that keep the skin fresh and healthy. It was set up in response to how environmental pollution is getting worse year after year.

The three-storey, naturally lit store features a filtering system that blocks out pollutants and supplies showrooms with purified air, an air shower booth to help keep the interior space free from the outside world, and a water bar serving purified water.

‘The Filter Space flagship store from Dr Jart+ in Seoul lets you comfortably experience the most purified water, air and light for healthy beauty, rather than being a simple beauty store,’ a representative of the store explained in a statement. ‘We hope you will relax in this place, away from the environmental pollution that worsens every day.’

The Big Picture

With pollution levels rising in many major cities, providing cleaner retail environments has increasingly become a priority for brands. For more, see our Smog Life: Airborne Anxieties Opinion piece.

Discover More Daily Signals
The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative new campaign, skincare brand The Ordinary is calling out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Misinformation
Luxury travellers prioritise value, experience and climate-conscious choices for 2026

Daily Signals

Luxury travellers prioritise value, experience and climate-conscious choices for 2026

Luxury travel is set to evolve in 2026, with affluent travellers seeking deeper meaning, personalisation and sustainable choices, according to Virt...
Luxury : Gen Alpha : Luxury Travel
Stat: Public confidence in UK food safety reaches record high

Daily Signals

Stat: Public confidence in UK food safety reaches record high

Public trust in the UK’s food system has hit its highest level since 2020, according to the Food Standards Agency’s Food and You 2 survey.
Food : Health : Stat
Swedish campaign encourages doctors to prescribe visits

Daily Signals

Swedish campaign encourages doctors to prescribe visits

Visit Sweden has launched The Swedish Prescription, making it ‘the first country in the world prescribed by doctors’.
Health : Travel : Tourism
Airbnb and Strava champion countryside run-cations

Daily Signals

Airbnb and Strava champion countryside run-cations

Airbnb and Strava are tapping into ‘the rural run-cation’, staycations built around scenic runs, fresh air and connection with friends. As explored...
Sports : Travel And Hospitality : Health And Wellness
Stat: Gen Z lead European travel boom with highest spending and trip frequency

Daily Signals

Stat: Gen Z lead European travel boom with highest spending and trip frequency

Gen Z are driving a significant surge in European travel, outspending and out-travelling all other generations, according to MMGY’s 2025 Portrait o...
Travel
Rosewood leans into modern luxury with refreshed brand identity

Daily Signals

Rosewood leans into modern luxury with refreshed brand identity

Luxury hotel group Rosewood is repositioning itself as a lifestyle and cultural leader, with a focus on storytelling and experiential travel.
Luxury : Hospitality : Rosewood
Foresight Friday: Olivia Houghton, insights and engagement director

Daily Signals

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement d...
Culture : Beauty : Fashion
Stat: Study shows decline in social media use among younger adults

Daily Signals

Stat: Study shows decline in social media use among younger adults

Adults are spending less time on social media, following a peak three years ago. By the end of 2024, those aged 16 or older were spending an averag...
Media : Technology : Statistic
Ulta Beauty opens UB Marketplace to 100 emerging brands

Daily Signals

Ulta Beauty opens UB Marketplace to 100 emerging brands

Ulta Beauty has launched UB Marketplace, a new online platform introducing more than 100 emerging beauty and wellness brands to its website and app...
Beauty : Retail : Ecommerce
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN