Dose of positivity

19 : 01 : 2017 Zware Jongens : Soft Aid : Retail Experience

Bree, Belgium – Zware Jongens has created a pharmacy that is designed to make people feel positive about spending time in it.

  • The space has birch-topped plywood cabinets with rose pink and brass details
  • Customers can help themselves to fruit-infused water if they wish to stop for refreshment
Van Dijck by Zware Jongens, Belgium Van Dijck by Zware Jongens, Belgium
Van Dijck by Zware Jongens, Belgium Van Dijck by Zware Jongens, Belgium
Van Dijck by Zware Jongens, Belgium Van Dijck by Zware Jongens, Belgium
Van Dijck by Zware Jongens, Belgium Van Dijck by Zware Jongens, Belgium

Pharmacy Van Dijck shuns a clinical whitewashed aesthetic in favour of colours that are warm, homely and associated with good health. In tandem, the space is open-plan and includes a refreshment station and an island counter that customers walk around.

‘More negativity than positivity prevails in the majority of pharmacies,’ says Filip Janssen of Zware Jongens. ‘The interaction is often impersonal and the environment is in most cases stereotypical, from material to lighting and so on.’

The pharmacy no longer has a cash register stand, so customers are free to move around the store. The idea is that people will feel more like they have been invited to stay in the space, rather than simply being there to make a purchase.

​The Big Picture

Healthcare brands and medical services are taking cues from the lifestyle industries and adopting a sensory aesthetic to destigmatise medical products and rebrand them as more human and emotional. For more, see our Soft Aid Inspire.

Discover More Daily Signals
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
Swedish insurer hacks social media algorithms with mental health anthem

Daily Signals

Swedish insurer hacks social media algorithms with mental health anthem

Swedish insurer Länsförsäkringar Göteborg och Bohuslän has launched Detoxify, a subversive campaign that uses music to retrain harmful social media...
Sweden : Social Media : Algorithms
Stat: Gen Z shuns the values most desired by hiring managers

Daily Signals

Stat: Gen Z shuns the values most desired by hiring managers

New research from behavioural-science company Becoming You Labs reveals that only a small fraction of American Gen Z hold the three main values tha...
Youth : Gen Z : Work
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Daily Signals

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN