Window to the world
Window Wonderland by Google, New York.

Window to the world

New York – Google is bringing the city’s most iconic window displays to a global audience with interactive virtual reality (VR) displays.

Article/20556 da9
Window Wonderland by Google, New York.

New York – Google is bringing the city’s most iconic window displays to a global audience with virtual reality (VR).

  • Window Wonderland was created by combining hundreds of high-resolution images
  • The 360-degree experience is accompanied by ambient sounds from New York’s streets

Glowing chandeliers at Bloomingdale’s and a confectionery-themed Nutcracker Sweet display at Saks Fifth Avenue are just some of the spectacles on show in the windows of New York’s most renowned luxury brands.

Google has joined forces with 18 brands for Window Wonderland to digitally transport consumers to each of the retailers’ store fronts. The images, which were compiled by stitching together hundreds of high-resolution photos, are accompanied by a short explanation about the display as a whole, as well as an audio element narrated by the brand’s visual merchandiser.

Each display can either be viewed as a 360-degree image on-screen – incorporating moving elements such as the fishing raccoons in Lord & Taylor’s Enchanted Forest-inspired exhibit – or on a VR headset to create a fully immersive experience. Although the window displays are not shoppable, each includes a link to the retailer’s website to drive sales.

The Big Picture

Brands are increasingly using virtual reality to expand the shopping experience beyond the confines of the physical store. For more on the future of retail download our Retail Futures Report 2016 here.

Discover More News
Zendaya wears spacesuits by On to champion movement for all

News

Zendaya wears spacesuits by On to champion movement for all

Zendaya and Swiss sportswear brand On have launched Zone Dreamers, a fictional film trailer turned campaign spotlighting the emotional power of mov...
Fashion : Advertising : On
Stat: AI news fails to win over US audiences

News

Stat: AI news fails to win over US audiences

Despite growing industry interest in AI-generated journalism, a new poll from Poynter and the University of Minnesota reveals widespread public sce...
Technology : Media : AI
Glastonbury’s Shangri-La swaps social for soil in analogue relaunch

News

Glastonbury’s Shangri-La swaps social for soil in analogue relaunch

For 2025, Glastonbury’s Shangri-La is stepping away from digital channels and towards analogue connection, as the late-night area undergoes a thema...
Sustainability : Culture : Design
Corona constructs world’s first sun reserve in Brazil

News

Corona constructs world’s first sun reserve in Brazil

To mark its centenary, beach-born beer brand Corona has unveiled the world’s first sun reserve at Piedade Beach in Pernambuco, Brazil.
Sustainability : Drink : Advertising
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor D...
Pop Culture : Society : Politics
Stat: Coachella’s payment plan reflects cultural repricing

News

Stat: Coachella’s payment plan reflects cultural repricing

This year, around 60% of general admission ticket buyers at Coachella used the festival’s payment plan, which requires just £37.78 ($49.99, €43.94)...
Pop Culture & Media : Finance : US Market
LS:N Global Just Got Smarter

News

LS:N Global Just Got Smarter

Meet our new AI tool, Ember.
The Future Laboratory
Mami Wata makes sun protection accessible with a touch of humour

News

Mami Wata makes sun protection accessible with a touch of humour

Suncare brand Mami Wata is using humour and nostalgia to highlight the often-overlooked importance of scalp protection.
Beauty : Advertising : Health
The Wizard of Oz at The Sphere uses generative AI to re-imagine a classic

News

The Wizard of Oz at The Sphere uses generative AI to re-imagine a classic

Launching in August 2025, The Wizard of Oz at the Sphere will transform the 1939 classic into an immersive spectacle using cutting-edge generative AI.
Technology : Architecture : Pop Culture
Stat: US teen beauty spending soars as Gen Z embrace fragrances and skincare

News

Stat: US teen beauty spending soars as Gen Z embrace fragrances and skincare

Teen beauty spending is on the rise, with Piper Sandler’s Taking Stock With Teens 2025 report revealing double-digit year-on-year growth, particula...
Beauty : Retail : Youth
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN