Window to the world
Window Wonderland by Google, New York.

Window to the world

New York – Google is bringing the city’s most iconic window displays to a global audience with interactive virtual reality (VR) displays.

Article/20556 da9
Window Wonderland by Google, New York.

New York – Google is bringing the city’s most iconic window displays to a global audience with virtual reality (VR).

  • Window Wonderland was created by combining hundreds of high-resolution images
  • The 360-degree experience is accompanied by ambient sounds from New York’s streets

Glowing chandeliers at Bloomingdale’s and a confectionery-themed Nutcracker Sweet display at Saks Fifth Avenue are just some of the spectacles on show in the windows of New York’s most renowned luxury brands.

Google has joined forces with 18 brands for Window Wonderland to digitally transport consumers to each of the retailers’ store fronts. The images, which were compiled by stitching together hundreds of high-resolution photos, are accompanied by a short explanation about the display as a whole, as well as an audio element narrated by the brand’s visual merchandiser.

Each display can either be viewed as a 360-degree image on-screen – incorporating moving elements such as the fishing raccoons in Lord & Taylor’s Enchanted Forest-inspired exhibit – or on a VR headset to create a fully immersive experience. Although the window displays are not shoppable, each includes a link to the retailer’s website to drive sales.

The Big Picture

Brands are increasingly using virtual reality to expand the shopping experience beyond the confines of the physical store. For more on the future of retail download our Retail Futures Report 2016 here.

Discover More News
Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

News

Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Couture : Fashion : Bioluminescent Algae
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Fashion : Luxury : Pop Culture & Media
Stat: Global spending on leisure travel will triple by 2040

News

Stat: Global spending on leisure travel will triple by 2040

A new report by Boston Consulting Group reveals that the global leisure travel market is set to triple in value, growing from £3.51 trillion ($4.25...
Travel : Hospitality : Tourism
Tripadvisor rebranding elevates travellers’ voices

News

Tripadvisor rebranding elevates travellers’ voices

Tripadvisor has unveiled a major rebranding led by creative studio Koto, marking its evolution from a pioneering travel guide into a global booking...
Travel : Hospitality : Design
Atlanta’s first women’s sports bar Jolene Jolene redefines the game

News

Atlanta’s first women’s sports bar Jolene Jolene redefines the game

Jolene Jolene, Atlanta’s first-ever women’s sports bar, is proof that interest in women’s sports is reshaping the traditionally male-dominated spor...
Hospitality : Sports : Leisure
Stat: Gen Z aren’t quitting alcohol after all

News

Stat: Gen Z aren’t quitting alcohol after all

New research challenges the narrative that Gen Z are the sober generation.
Statistic : Generation Z : Alcohol
Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

News

Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

Tracee Ellis Ross has launched Pattern Beauty’s first ever tv commercial, a 60-second spot that blends humour, nostalgia and a celebration of textu...
Haircare : Pattern Beauty : Beauty
The Messenger bot quietly transforming women’s safety in Jordan

News

The Messenger bot quietly transforming women’s safety in Jordan

A discreet digital tool is offering life-saving support to vulnerable women in Jordan.
Artifical Intelligence : Technology : Women's Safety
Stat: Study finds TikTok is reshaping luxury discovery

News

Stat: Study finds TikTok is reshaping luxury discovery

A new study in the US, the UK, France and Italy, commissioned by TikTok, reveals a structural shift in how consumers discover luxury, inc...
Statistic : TikTok : Luxury
BMW rebrands motorcycling as digital detox

News

BMW rebrands motorcycling as digital detox

BMW Motorrad and its UAE dealership AGMC have launched Throttle Therapy, a series of 10-second videos positioning motorcycling as a form of digital...
Health & Wellness : Advertising : Digital Detox
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN