Not your average Joe

Paris – AccorHotels has launched a new brand that combines the best of Airbnb with hotel and hostel service.

• Jo&Joe will act as a bridge between the local community and guests staying at the hotel
• The open house concept welcomes both guests and locals, and features communal kitchen and relaxation areas

The concept is the first product from the Marketing Innovation Lab, AccorHotel’s incubator for customer-focused solutions. It aims to bring together the amenities of private rental offerings with the conviviality of hotels and hostels, and is intended as a destination for both Tripsters (travelling visitors) and Townsters (locals).

Joe&Jo will comprise a variety of communal spaces and community offerings, and a series of hostel-, hotel- and rental-like guest rooms. The guests-only Happy House area will feature amenities such as a laundry room and kitchen, while the Together space will feature a modular sleeping area and shared recreation areas and bathrooms. Larger suites designed for between two and five people fall under the Yours category, while the Out Of the Ordinary (OOO) category will offer a variety of unique accommodation to travellers, such as caravans and hammocks.

Two Jo&Joe locations are scheduled for completion in Paris and Bordeaux in 2018, and AccorHotels plans to have 50 locations open by 2020.