Code-breakers

Code-breakers

US – Secret Code is a customisable book that aims to empower young girls to break down workplace stereotypes.

#BreakStereotypes by Secret Code, US

US – Secret Code is a customisable book that aims to empower young girls to break down workplace stereotypes.

  • Children can choose their character’s hairstyle, eye colour, skin colour and hair colour
  • Just 10% of books featured in The New York Times best-selling list for picture books feature a female lead, according to the Secret Code website

Creator Mara Binudin-Lecocq developed Secret Code to encourage tech-savvy young girls to be proud of their abilities. The protagonist, a young girl who loves coding, building robots and making a mess, can be personalised to look like the reader.

The story doesn't end at the final page, as readers are provided with links to coding-related games and toys such as Code.org and Dash and Dot.

According to the website, just 5% of leadership jobs in the technology sector are held by women. ‘Girls, and especially those with diverse backgrounds, need to start seeing empowering role models that look like them during this crucial age in order to have an equal shot at being inspired,’ says Binudin-Lecocq.

The Big Picture

In line with Tiny Tot Feminism, brands are producing toys that encourage children to create their own path in life rather than conform to stereotypes.

Discover More Daily Signals
A daily recap from Web Summit 2025: Turning authenticity into action

Daily Signals

A daily recap from Web Summit 2025: Turning authenticity into action

Authenticity was the buzzword on day three of Web Summit 2025, as leaders from Loop, Fizz and OnlyFans revealed how community-led models are reshap...
Technology : Global Events : Web Summit 2025
Foresight Friday: Maria Blanco, project manager

Daily Signals

Foresight Friday: Maria Blanco, project manager

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Technology : Music : Culture
China’s push reconfigures the global EV manufacturing map

Daily Signals

China’s push reconfigures the global EV manufacturing map

Chinese electric vehicle (EV) and battery manufacturers invested more than £109bn ($143bn, €123bn) globally between 2014 and 2025 as they work to s...
Mobility : Technology : Infrastructure
A daily recap from Web Summit 2025: Resistance rising

Daily Signals

A daily recap from Web Summit 2025: Resistance rising

Day two of Web Summit 2025 was all about resistance and challenging the status quo.
Technology : Global Events : Resistance
The Future Laboratory unpacks Optimised Odysseys report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Optimised Odysseys report at Breakfast Briefing

The Future Laboratory, alongside the team behind its trends intelligence platform LS:N Global, hosted its quarterly members-only Breakfast Briefing...
Breakfast Briefing : Global Events : Optimised Odysseys
Stat: One in three dating app users now swipe for career connections

Daily Signals

Stat: One in three dating app users now swipe for career connections

Dating apps are becoming unexpected networking tools. A new ResumeBuilder.com survey of 2,225 users finds that one in three people now use dating a...
Dating : Apps : Tinder
Hyrular launches surreal beauty that breaks the mould

Daily Signals

Hyrular launches surreal beauty that breaks the mould

Hyrular is a new luxury beauty brand bringing a surreal, sci-fi edge to make-up.
Beauty : Wellness : Cosmetics
A daily recap from Web Summit 2025: Circular and creator economies take centre stage

Daily Signals

A daily recap from Web Summit 2025: Circular and creator economies take centre stage

More than 70,000 attendees and 2,500 start-ups have gathered in Lisbon for Web Summit 2025, where circular innovation and the creator economy have ...
Global Events : Technology : Sustainability
Stat: Retailers warned of festive staffing crisis as 73% of employees plan to quit  

Daily Signals

Stat: Retailers warned of festive staffing crisis as 73% of employees plan to quit  

UK retailers could face a staffing crisis ahead of Black Friday and the Christmas rush, as new research from sharetech platform Vestd reveals that ...
Work States : Retail Staff Futures : Workplace
Nike and Palace build a new playground for London’s creative youth

Daily Signals

Nike and Palace build a new playground for London’s creative youth

Nike and Palace have joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, football and ...
Sport : Community : Fashion
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN