Our digital shadow

The platform asks users to input either their basic information – age and gender – or to connect to their Facebook profile for a more accurate prognosis. Based on this data combined with a large amount of open data, the site uses an algorithm to attribute a range of predictions for each user.

The findings are divided into seven categories – psychology, health, profile, environment, family, work and preferences – with answers to topics such as satisfaction with life and homicide risk.

According to the site, we collectively deposit 2.5 quintillion bytes of data each day from processes such as online transactions and social media activity. Through the platform, the developers hope to highlight the risks we all open ourselves up to on a daily basis, asking users: ‘Are you really going to keep thinking you are immune and underestimate the risks?’