Philanthropic furniture

Ikea is known for its immersive shop floors, which replicate real domestic environments, but the 25-square-metre apartment that was built within the Slependen store is unique in having a philanthropic, rather than a retail, purpose.

The imitation two-bedroom apartment, designed by advertising agency POL, was designed to raise awareness of the refugee crisis in an impactful way. Ikea-style product tags were attached to the furnishings, telling refugees’ stories and giving information about how to donate to Red Cross.

‘We at Ikea are committed to having a positive impact on both people and the planet,’ the firm said in a statement. ‘The apartment and the messages it brought to customers and co-workers received great and positive attention.’