Meet the Disruptors: Pamm Hong

22 : 09 : 2016 Global Futures Forum : Pamm Hong : Disruptors

London – Designer and data visualiser Pamm Hong makes our list of Top 20 Disruptors for next month’s Global Futures Forum.

  • Hong turns your internet history into a fantasy creature that grows depending on what sites you’re looking at
  • The speculative project points to powerful new ways for us to engage with our online behaviour
Watermelon Sugar by Pamm Hogg
Watermelon Sugar by Pamm Hong
Watermelon Sugar by Pamm Hong
Process Book for Watermelon Sugar by Pamm Hogg

Designer Pamm Hong has been on our radar since graduating from Central Saint Martins, but it was her most recent project, Watermelon Sugar, that won her a place on our Top 20 Disruptors shortlist. The platform visualises a user’s browsing history as an abstract creature, exploring the potential to create digital reflections of how our attention is being distributed online.

Inspired by the 1990s Tamagotchi craze, Hong translates an internet user’s digital footprint into an abstract virtual creature. The appearance of these organisms is based on translating the meta-data held by Google of a user’s browsing history, such as website dwell time and cookies, into an organism that grows as the user’s cache changes. If you’re spending too much time on Facebook, that will be reflected in the creature that you’re nurturing, whereas a more varied online diet will also have an impact.

In line with our work on Gen Viz, Hong believes that the only way consumers are going to truly engage with their newly digital lives is through powerful visual interfaces. Projects such as Watermelon Sugar encourage consumers to engage with the online world in more profound ways.

The Big Picture

For more details on the Global Futures Forum and a full itinerary of the keynote speeches, insight presentations and strategic workshops available to attendees, visit the Global Futures Forum site.

Discover More Daily Signals
Ikea campaign puts price tags at the heart of life’s big moments

Daily Signals

Ikea campaign puts price tags at the heart of life’s big moments

Ikea is turning its price tags into narrative cues for its latest campaign, developed by ad agency Åkestam Holst NoA for the brand’s new Wherever L...
Retail : Advertising : Branding
Belvedere Vodka launches hedonistic Hot Child in the City zine

Daily Signals

Belvedere Vodka launches hedonistic Hot Child in the City zine

Belvedere Vodka is stepping into the world of print with Hot Child in the City, a limited-edition zine starring It-girl Devon Lee Carlson.
Marketing : Advertising : Drink
Stat: US shoppers experience discount burnout as value shifts beyond price

Daily Signals

Stat: US shoppers experience discount burnout as value shifts beyond price

A new report from consultancy AlixPartners reveals that US shoppers are increasingly indifferent to heavy discounting ahead of Black Friday and Cyb...
Statistic : Retail : Fashion
Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Daily Signals

Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Pringles is re-igniting one of the 1990s’ most recognisable taglines with a bold new twist. FCB New York has revived ‘Once You Pop’ for a new gener...
Marketing : Pringles : Advertising
Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Daily Signals

Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Eurostar has announced a major investment in its future fleet with the planned introduction of double-decker trains, named Eurostar Celestia, set t...
Travel : Hospitality : Mobility
Stat: Record hotel development fuels Middle East tourism boom

Daily Signals

Stat: Record hotel development fuels Middle East tourism boom

The Middle East and North Africa’s (MENA) hospitality industry is projected to grow from £233bn ($310bn, €266bn) in 2025 to £366bn ($487bn, €418bn)...
Travel : Hospitality : Statistic
Cardi B joins formula brand Bobbie to fight feeding shame

Daily Signals

Cardi B joins formula brand Bobbie to fight feeding shame

Baby formula brand Bobbie has appointed rapper Cardi B as its new chief confidence officer in a campaign that redefines how parents navigate feedin...
Health & Wellness : Parenting : Marketing
Denmark launches national drive to close the gender health gap

Daily Signals

Denmark launches national drive to close the gender health gap

The Danish government is investing £18.7m (DKr160m, $21.9m, €21.4m) over four years to establish a National Centre for Research in Women’s Health –...
Health & Wellness : Women's Health : Policy
Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

Daily Signals

Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

British consumers are increasingly turning to hybrid beauty-wellness products, combining cosmetic and health benefits, according to new data from C...
Health And Wellness : Beauty : Statistic
Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Daily Signals

Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Italian luxury brand Moncler unites cinematic legends Robert De Niro and Al Pacino for Warmer Together, their first such collaboration. The series ...
Luxury : Fashion : Campaign
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN