Preview: Fastronomic Foodies
Connor Minney

Preview: Fastronomic Foodies

Global – In our Fastronomic Foodies tribe, we examine how the desire for convenience is shaping how people buy and consume food.

Article/20118 #1
Joe Conte, Fastronomic Foodies tribe footage and photography by Joseph Seif, film editing by James Maiki

Global – In our Fastronomic Foodies tribe, we examine how the desire for convenience is shaping how people buy and consume food.

  • The meal replacement market is estimated to be worth between £61m ($80m, €71m) and £83m ($110m, €98m), with a potential value of £6bn ($7.8bn, €7bn) in 2026, according to Ketosoy
  • Convenience-hungry Millennials dine out more often than Generation Xers or Baby Boomers, with 53% dining out once a week

Convenience is key to the Fastronomic Foodies’ way of life. They are pioneers of trends such as meal planning and replacements, and are hyper-knowledgeable about the food they eat and why they eat it. They understand that food is both a source of fuel and a source of pleasure, but with time of the essence, they seek shortcuts that enable them to get the best of both worlds.

Our case studies feature fitness instructor Connor Minney, 23, who always makes his meals ahead of time, Leanna Thomas, 28, our restaurant-loving fast casual connoisseur, and consultant Joe Conte, 32, whose diet once comprised 80% meal replacement products.

The Big Picture

For more on what fast, healthy and convenient means to these consumers, read our Fastronomic Foodies tribe.

Discover More News
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

News

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability : Design : Advertising
Rixo launches pre-loved resale platform

News

Rixo launches pre-loved resale platform

British fashion brand Rixo is expanding its circular ambitions with the launch of Rixo Pre-Loved, a resale platform where customers buy and sell it...
Retail : Fashion : Sutainability
Stat: Global business travel spending hits historic high

News

Stat: Global business travel spending hits historic high

Business travel is set to reach a record £1.18 trillion ($1.57 trillion, €1.36 trillion) by the end of 2025, according to ...
Stat : Statistic : Global Travel Market
Axe gamifies fragrance sampling with arcade-inspired bus stop activation

News

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.
Advertising : Fragrance : Retail
New wearable tracks hydration levels in real time

News

New wearable tracks hydration levels in real time

Researchers at the University of Texas at Austin have developed a non-invasive wearable that continuously monitors hydration levels in real time.
Wearable Technology : Healthcare : Hydration
Stat: Online resale is booming in Britain

News

Stat: Online resale is booming in Britain

Online resale is booming in Britain, with pre-owned shopping now worth £4.3bn ($5.8bn, €5bn) annually and is set to rise to £4.8bn ($6.4bn, €5.5bn)...
Retail : Fashion : Technology
Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

News

Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

Prada’s campaign for the 2025 Qixi Festival – often referred to as Chinese Valentine’s Day – reimagines China’s legendary love tale through an...
Luxury : Fashion : Chinese Folklore
M&S tracks plastic’s afterlife with invisible UV packaging tags

News

M&S tracks plastic’s afterlife with invisible UV packaging tags

M&S : Sustainability : Retail
Stat: Britons are increasingly turning to biohacking through wellness supplements

News

Stat: Britons are increasingly turning to biohacking through wellness supplements

According to a July 2025 YouGov poll, one in five Britons (21%) have taken a wellness supplement in 2025 – pointing to the rise of personalise...
Health And Wellness : Supplements : Stat
Ocado’s Shopping List Stories campaign finds emotional value in the weekly shop

News

Ocado’s Shopping List Stories campaign finds emotional value in the weekly shop

Ocado is reframing grocery shopping as an emotional experience with Shopping List Stories, a new campaign by Uncommon Creative Studio.
Food And Drink : Supermarket : Branding And Advertising
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN