Commuter Jacket by Levi's and Google ATAP
Commuter Jacket by Levi's and Google ATAP Commuter Jacket by Levi's and Google ATAP

Preview: Gateway Garments

02 : 08 : 2016 Textiles : Smart Fabrics : Smart Garments

US – Electronics brands are creating smart fabrics that turn garments into digital interfaces.

  • The smart garment market is forecast to grow from 1m units in 2016 to 5.3m units in 2017, according to Gartner
  • Technology companies are weaving touch and gesture interactivity into textiles

‘From the design perspective, we can really start to expand functionality in a way that can really change what a garment does,’ Amanda Parkes, chief of technology and research at Manufacture NY told the Business of Fashion.

Levi’s forthcoming Commuter jacket, created in collaboration with Google’s Advanced Technology and Projects (ATAP) group, will be the first commercial garment to feature this type of technology. A series of gestures will enable cyclists to access turn-by-turn directions and information on nearby places, while incoming calls can be answered by touching the sleeve of the jacket.

A collaboration between packaging and label company Avery Dennison and Internet of Things platform EVRYTHNG aims to connect 10bn garments to the internet in the next three years. Garments that feature radio-frequency identification and near-field communication technology could be used by sportswear brands to notify customers about when a product needs to be replaced, and brands with sustainability credentials to reveal the manufacturing process behind their products.

The Big Picture

For more on brands that are weaving fluid and functional digital experiences into garments, see our Gateway Garments microtrend.

Discover More Daily Signals
How Polaroid is owning analogue summer

Daily Signals

How Polaroid is owning analogue summer

Polaroid is turning anti-digital sentiment into a summer brand platform with its latest campaign, The Best of Summer is Analog. Supporting the laun...
Advertising : Out-of Home : Analogue
Jo Malone London and Estée Lauder Companies turn visual taste into fragrance recommendations

Daily Signals

Jo Malone London and Estée Lauder Companies turn visual taste into fragrance recommendations

Jo Malone London and Estée Lauder Companies have launched Scent Scanner, a first-of-its-kind tool available exclusively on Pinterest in the US and ...
Fragrance : Retail : Beauty
Stat: UK staycation market shifts towards shorter, off-peak breaks

Daily Signals

Stat: UK staycation market shifts towards shorter, off-peak breaks

The Sykes Staycation Index 2026 reveals a resilient domestic travel market shaped by more frequent breaks, growing off-peak demand and tighter...
Travel : Hospitality : Domestic Travel
Vaseline turns viral beauty hacks into product line in creator-led innovation shift

Daily Signals

Vaseline turns viral beauty hacks into product line in creator-led innovation shift

Vaseline has transformed viral beauty hacks into a commercial product line, marking a shift towards creator-led innovation in the beauty industry.&...
Beauty : Vaseline : Branding
Foresight Friday: Ella Murray, strategic creative

Daily Signals

Foresight Friday: Ella Murray, strategic creative

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, strategic creative Ella M...
Travel : Hospitality : Experiential Travel
Stat: Why Gen Z is embracing Country Living

Daily Signals

Stat: Why Gen Z is embracing Country Living

Country Living, the Hearst-owned media brand, has recorded 57% year-on-year growth in its All Access membership, an annual subscription s...
Media : Magazines : Country Living
The China Playbook: Why young Chinese luxury buyers love Vivienne Westwood

Daily Signals

The China Playbook: Why young Chinese luxury buyers love Vivienne Westwood

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Luxury : Fashion : Hotpot
Stück re-imagines the third space for intimacy and connection

Daily Signals

Stück re-imagines the third space for intimacy and connection

Stück, a new third-space venue in Dalston, London, is bringing intimacy, hospitality, co-working and community together under one roof.
Third Spaces : Private Members Club : Community
Stat: Social media drives 1.7bn annual UK high street visits

Daily Signals

Stat: Social media drives 1.7bn annual UK high street visits

American Express’s latest Hype to the High Street study reveals that nearly two-thirds (63%) of UK adults have visited a shop or hospitality venue ...
Retail : Fashion : Statistic
Budapest’s Lilith bar brings tarot-inspired rituals to cocktail culture

Daily Signals

Budapest’s Lilith bar brings tarot-inspired rituals to cocktail culture

The team behind Hotsy Totsy Budapest, recently ranked among the world’s top 500 bars, has opened a second venue in Budapest’s Erzsébetváros district.
Hospitality : Bars : Restaurant
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN