Commuter Jacket by Levi's and Google ATAP
Commuter Jacket by Levi's and Google ATAP Commuter Jacket by Levi's and Google ATAP

Preview: Gateway Garments

02 : 08 : 2016 Textiles : Smart Fabrics : Smart Garments

US – Electronics brands are creating smart fabrics that turn garments into digital interfaces.

  • The smart garment market is forecast to grow from 1m units in 2016 to 5.3m units in 2017, according to Gartner
  • Technology companies are weaving touch and gesture interactivity into textiles

‘From the design perspective, we can really start to expand functionality in a way that can really change what a garment does,’ Amanda Parkes, chief of technology and research at Manufacture NY told the Business of Fashion.

Levi’s forthcoming Commuter jacket, created in collaboration with Google’s Advanced Technology and Projects (ATAP) group, will be the first commercial garment to feature this type of technology. A series of gestures will enable cyclists to access turn-by-turn directions and information on nearby places, while incoming calls can be answered by touching the sleeve of the jacket.

A collaboration between packaging and label company Avery Dennison and Internet of Things platform EVRYTHNG aims to connect 10bn garments to the internet in the next three years. Garments that feature radio-frequency identification and near-field communication technology could be used by sportswear brands to notify customers about when a product needs to be replaced, and brands with sustainability credentials to reveal the manufacturing process behind their products.

The Big Picture

For more on brands that are weaving fluid and functional digital experiences into garments, see our Gateway Garments microtrend.

Discover More Daily Signals
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
The China Playbook: Why China’s demographics are reshaping the market

Daily Signals

The China Playbook: Why China’s demographics are reshaping the market

The China Playbook is a monthly briefing from Hot Pot, equipping businesses with the knowledge to navigate the complexities of the Asian premi...
China : Generations : Demographics
Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

Daily Signals

Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

According to Deloitte’s 2026 Travel Industry Outlook, Gen Z and Millennials now dominate US travel demand and they are leading the adoption of gene...
Travel : Technology : Statistic
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
Japan cancels cherry blossom festival amid overtourism pressures

Daily Signals

Japan cancels cherry blossom festival amid overtourism pressures

A major cherry blossom festival near Mount Fuji has been cancelled after authorities warned that tourism pressures were tipping into a civic crisis.
Travel & Hospitality : Tourism : Overtourism
Stat: How different generations are really using AI

Daily Signals

Stat: How different generations are really using AI

A new survey of 3,000 Americans by Edubrain reveals Millennials are the most avid users of AI, with 37% using it daily, compared to 25% o...
Technology : AI : Statistic
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN