Style of our youth

20 : 07 : 2016 Nike Lab : Kim Jones : Sportswear

Global – Designer Kim Jones and NikeLab have collaborated on a new range of lightweight sportswear.

  • The NikeLab and Kim Jones capsule collection will be available from July through NikeLab’s website
  • The collaboration is the third by NikeLab this summer, after Riccardo Tisci and Olivier Rousteing
NikeLab and Kim Jones, Global NikeLab and Kim Jones, Global
NikeLab and Kim Jones, Global NikeLab and Kim Jones, Global
NikeLab and Kim Jones, Global NikeLab and Kim Jones, Global
NikeLab and Kim Jones, Global NikeLab and Kim Jones, Global

Louis Vuitton’s artistic director of menswear Kim Jones is a self-confessed trainer addict. In a recent interview, the designer admitted to owning between 500 and 600 pairs of Nike trainers, which he has been collecting since he was a teenager.

Thanks to the growing trend for luxury fashion and streetwear collaborations, Jones was recently invited to collaborate on a new range, inspired by the products he obsessed over as a youth.

‘I thought: ‘What would these Nike items that I loved when I was a teenager be in 2016?’ That was a nice way of looking at it. It was important to add some personality,’ Jones told iD magazine.

The result is a collection of functional, lightweight sportswear, including windbreaker jackets, shorts and a pair of trainers featuring fluorescent tones that reference the colour palettes of early Air Max shoes.

The Big Picture

The luxury lifestyle sub-category looks likely to grow after Under Armour announced fashion designer Tim Coppens as its executive creative director. There is a perceptible feeling of change in the sportswear and lifestyle industries that started with the rise of the Athleisure movement.

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