Style of our youth

20 : 07 : 2016 Nike Lab : Kim Jones : Sportswear

Global – Designer Kim Jones and NikeLab have collaborated on a new range of lightweight sportswear.

  • The NikeLab and Kim Jones capsule collection will be available from July through NikeLab’s website
  • The collaboration is the third by NikeLab this summer, after Riccardo Tisci and Olivier Rousteing
NikeLab and Kim Jones, Global NikeLab and Kim Jones, Global
NikeLab and Kim Jones, Global NikeLab and Kim Jones, Global
NikeLab and Kim Jones, Global NikeLab and Kim Jones, Global
NikeLab and Kim Jones, Global NikeLab and Kim Jones, Global

Louis Vuitton’s artistic director of menswear Kim Jones is a self-confessed trainer addict. In a recent interview, the designer admitted to owning between 500 and 600 pairs of Nike trainers, which he has been collecting since he was a teenager.

Thanks to the growing trend for luxury fashion and streetwear collaborations, Jones was recently invited to collaborate on a new range, inspired by the products he obsessed over as a youth.

‘I thought: ‘What would these Nike items that I loved when I was a teenager be in 2016?’ That was a nice way of looking at it. It was important to add some personality,’ Jones told iD magazine.

The result is a collection of functional, lightweight sportswear, including windbreaker jackets, shorts and a pair of trainers featuring fluorescent tones that reference the colour palettes of early Air Max shoes.

The Big Picture

The luxury lifestyle sub-category looks likely to grow after Under Armour announced fashion designer Tim Coppens as its executive creative director. There is a perceptible feeling of change in the sportswear and lifestyle industries that started with the rise of the Athleisure movement.

Discover More Daily Signals
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

Daily Signals

Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

As global temperatures breach the 1.5°C threshold, a new roadmap is urging fashion brands to pay a fair share for the energy transition in Banglade...
Sustainability : Fashion : Statistic
Arc’teryx embraces sensory restraint in brand storytelling

Daily Signals

Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.
Sport : Fashion : Marketing
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
The China Playbook: Why China’s demographics are reshaping the market

Daily Signals

The China Playbook: Why China’s demographics are reshaping the market

The China Playbook is a monthly briefing from Hot Pot, equipping businesses with the knowledge to navigate the complexities of the Asian premi...
China : Generations : Demographics
Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

Daily Signals

Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

According to Deloitte’s 2026 Travel Industry Outlook, Gen Z and Millennials now dominate US travel demand and they are leading the adoption of gene...
Travel : Technology : Statistic
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN