No fixed abode

07 : 07 : 2016 Luke Sturgeon : Citizen Rotation Office : The Sharing Economy

London – A project by interactive designer Luke Sturgeon envisages a future society in which no-one lives at a permanent address.

  • Citizen Rotation Office imagines a technocratic government based on the sharing economy
  • Citizens in Sturgeon’s speculative scenario are allocated a different living space every few days based on their behaviour
Experience the Citizen Rotation Office by Luke Sturgeon, London Experience the Citizen Rotation Office by Luke Sturgeon, London
Experience the Citizen Rotation Office by Luke Sturgeon, London Experience the Citizen Rotation Office by Luke Sturgeon, London
Experience the Citizen Rotation Office by Luke Sturgeon, London Experience the Citizen Rotation Office by Luke Sturgeon, London
Experience the Citizen Rotation Office by Luke Sturgeon, London Experience the Citizen Rotation Office by Luke Sturgeon, London
Experience the Citizen Rotation Office by Luke Sturgeon, London Experience the Citizen Rotation Office by Luke Sturgeon, London

Presented at the Royal College of Art Show 2016, the Citizen Rotation Office comprised a 24-hour experience that examined the opportunities and ethical and social implications of a society devoid of property speculation.

Visitors took part in a citizen localisation assessment to determine their personality, living preferences and work/life balance. This data was used to create a housing plan that was tailored to each individual. Participants signed under the proviso that once in their new dwellings, they would be constantly monitored in order to determine their next living situation.

‘Starting with practical and political questions, the collective conversations usually involve ethics of data privacy, the role of the government inside and outside the home, citizenship, and our human connection to our environment and the new and familiar people around us,’ says Sturgeon.

The Big Picture

The gap between our true self and our digital avatar is closing as big data systems increasingly take emotional information into account. Read our macrotrend The E-motional Economy to find out more.

Discover More Daily Signals
How new Evil Ray suncare brand taps the unhinged humour opportunity

Daily Signals

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg ...
Beauty : Healthcare : Sunscreen
What Disney’s partnership with OpenAI means for enhancing in-house creativity

Daily Signals

What Disney’s partnership with OpenAI means for enhancing in-house creativity

Disney has entered a strategic agreement with OpenAI to explore how Sora, OpenAI’s text-to-video generation model, could support creative developme...
Media : Technology : AI
Stat: TikTok Shop’s Black Friday sales highlight growth of live commerce

Daily Signals

Stat: TikTok Shop’s Black Friday sales highlight growth of live commerce

During this year’s Black Friday and Cyber Monday, TikTok Shop recorded nearly 50% more shoppers than 2024, driving total sales past £372m ($500m, €...
Retail : Social Media : Discovery
Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Daily Signals

Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Dutch department store De Bijenkorf has unveiled a festive brand campaign celebrating its 155-year legacy, leaning in to cinematic storytelling.
Retail : Advertising : Branding
Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

Daily Signals

Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

MAC Cosmetics has named Grammy‑winning singer‑songwriter Chappell Roan as its newest global brand ambassador, bringing one of music’s most visually...
Beauty : Cosmetics : Identity
Stat: US teens embrace AI chatbots and constant social media use in 2025

Daily Signals

Stat: US teens embrace AI chatbots and constant social media use in 2025

A new Pew Research Center survey highlights how US teenagers are deeply engaged with social media and AI chatbots.
Technology : Social Media : Youth
Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

Daily Signals

Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

East London arts institution Whitechapel Gallery is ushering in its 125th anniversary with a bold new visual identity designed by BBH Studios, unve...
Design : Breading : Human Centered Design
UK watchdog clamps down on vague sustainability claims in fashion ads

Daily Signals

UK watchdog clamps down on vague sustainability claims in fashion ads

The UK’s Advertising Standards Authority (ASA) has banned Google adverts from global fashion brands Lacoste, Nike and Superdry after ruling that th...
Sustainable : Fashion : Advertising
Stat: Kids ask for gaming gifts this festive period and want their parents to join them

Daily Signals

Stat: Kids ask for gaming gifts this festive period and want their parents to join them

New research from the Entertainment Software Association (ESA) suggests video games will dominate kids’ Christmas wish lists th...
Technology : Gaming : Youth
Ikea launches furniture and décor collection that frames play as a part of the entire home

Daily Signals

Ikea launches furniture and décor collection that frames play as a part of the entire home

At Miami Art Week, Ikea used its Open House Miami installation to frame play as an everyday design principle rather than a zone limited to children...
Design : Retail : Play
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN